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Folders with Pockets 3 Hole Punched

Fail

Demand is soft, at -25.7% this quarter, so Folders with Pockets 3 Hole Punched is a Fail.

Flapen Score
48
48 / 100Top 41% of 426 Office Products niches · +1 vs the category median of 47
Market size
$212K/yr448K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
36%top-5 click share · 19 brands · 71 sellers

Flapen Score

Folders with Pockets 3 Hole Punched against its category

The dotted line is the Office Products average. Past it, Folders with Pockets 3 Hole Punched is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Folders with Pockets 3 Hole Punched market on Amazon at a glance

Shoppers on Amazon United States searched for Folders with Pockets 3 Hole Punched 448K times last year and spent an estimated $212K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
4.8%
Market size, estimated
$212Ka year
Peak month
August7.0× the quietest month
Top search term
binder pockets for 3 ring binder33K searches a year

02 · Price

A sale here is worth $9.88.

Listings sell for $9.88 on average, from $3.79 to $35.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $9.88 that is $7K to $10K a year per listing.

Average price
$9.88under the $15 to $100 sweet spot
Price range
$3.79–$35.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #75 within Binders & Binding Systems. It carries 2,922 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#75in Binders & Binding Systems
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
2,922per listing
Listings tracked
38

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Folders with Pockets 3 Hole Punched products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

71

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

36%

Top 20: 82%

Open market

18%

  • Brand 140%
  • Brand 217%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Folders with Pockets 3 Hole Punched search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 7.0×

Search terms

Top Folders with Pockets 3 Hole Punched search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • binder pockets for 3 ring binder33K/yr
  • binder pocket26K/yr
  • folders with pockets 3 hole punched101K/yr
  • folders for binders32K/yr
  • pocket folders for 3 ring binder20K/yr
  • folders with holes37K/yr
  • 3 ring folders with pockets28K/yr
  • 3 ring binder folders16K/yr
  • 3 hole folder15K/yr
  • 3 ring binder pockets14K/yr

Reviews and returns

What reviews say buyers love and hate about Folders with Pockets 3 Hole Punched

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Thickness”
0.6%of orders come back
“The plastic is thick”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Office Products niches

FAQ

Common Folders with Pockets 3 Hole Punched questions

Answered from the same tracked data.