Field Notes Cover

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months

368K

Growth, 90 days vs prior 90

-17.9%

Conversion, latest week

1.5%

Market size, estimated

$158Ka year

Peak month

January2.6× the quietest month

Top search term

field notes cover151K searches a year

Listings sell for $27.91 on average, from $7.36 to $161.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.91 that is $3K to $7K a year per listing.

Average price

$27.91inside the $15 to $100 sweet spot

Price range

$7.36–$161.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

3.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #1,012 within Personal Organizers. It carries 516 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

0.2%

Average rank

#1,012in Personal Organizers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

516per listing

Listings tracked

48

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months