Estate Planning Binder

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-19.0%

Conversion, latest week

3.0%

Market size, estimated

$58Ka year

Peak month

February4.8× the quietest month

Top search term

estate planning binder48K searches a year

Listings sell for $35.77 on average, from $9.80 to $138.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.77 that is $0 to $4K a year per listing.

Average price

$35.77inside the $15 to $100 sweet spot

Price range

$9.80–$138.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.3%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #215 within Binders & Binding Systems. It carries 877 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

95%

Out of stock, average day

11.0%

Average rank

#215in Binders & Binding Systems

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

877per listing

Listings tracked

58

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months