Dream Journal
FailShoppers spend an estimated $35K a year here, so Dream Journal is a Fail.
- Flapen Score
- 32 / 100Ranks 397 of 426 Office Products niches · −15 vs the category median of 4732
- Market size
- $35K/yr128K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 67 sellers
Flapen Score
Dream Journal against its category
The dotted line is the Office Products average. Past it, Dream Journal is stronger. Inside it, weaker.
Market
The Dream Journal market on Amazon at a glance
Shoppers on Amazon United States searched for Dream Journal 128K times last year and spent an estimated $35K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $35Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- dream journal95K searches a year
02 · Price
A sale here is worth $13.60.
Listings sell for $13.60 on average, from $6.41 to $20.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.60 that is $1K to $3K a year per listing.
- Average price
- $13.60under the $15 to $100 sweet spot
- Price range
- $6.41–$20.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #246 within Personal Organizers. It carries 2,870 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.6%
- Average rank
- #246in Personal Organizers
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 2,870per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Dream Journal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
67
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
12%
- Brand 130%
- Brand 221%
- Brand 315%
- Brand 414%
- Brand 54%
- Brand 64%
- Open — no brand owns it (7 brands, 12%)
Demand
Dream Journal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Dream Journal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dream journal95K/yr
- dream journal for women24K/yr
- dream journal for men9K/yr
Reviews and returns
What reviews say buyers love and hate about Dream Journal
We read the reviews and the return reasons for every product selling here.
“Its a little bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dream Journal questions
Answered from the same tracked data.









