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Desk Calendar 2023 Large 22x17

Desk Calendar 2023 Large 22x17 shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 8% of 426 Office Products niches · +10 vs the category median of 47

Market size 10Growth 13Conversion 69Competition 93Returns 90Price range 67Avg price 80Brand share 95Review moat 68Quality gap 38
This niche Category average · 426 niches

Is Desk Calendar 2023 Large 22x17 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Desk Calendar 2023 Large 22x17 is a $42K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Aug–Nov–Dec. Verdict: Worth a look — 57/100.

Desk Calendar 2023 Large 22x17: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.4% over the last 90 days and 6.3% of searches end in a purchase.

$42K

revenue / yr

Units sold / yr3K
Search volume / yr-23.4%39K
Conversion rate6.3%
Avg price$16.95

Who owns the niche?

The top 5 brands hold 37% of demand, so 63% of the market is open.

63%

open market share

Brands · sellers31 · 124
Top-5 product click share22%
Open market63%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 64 products

Sponsored placement81%
New entrants (1y)26· 16 succeeded
Avg rating4.5★
Avg reviews786

Top Desk Calendar 2023 Large 22x17 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

$0$837$2K$3K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

124

Top-5 brand share

37%

Top 20: 90%

Top-5 click share

22%

Top 20: 59%

Open market

58%

  • House of Doolittle9%
  • SUNEE8%
  • GuassLee8%
  • Runtioval7%
  • Telihao6%
  • OuMuaMua5%

Desk Calendar 2023 Large 22x17 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR6.3%Products64Brands31Top 5 Brands37%OOS Rate20.5%Rating4.5★Reviews786Avg BSR#291
3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 4.1×

Top Desk Calendar 2023 Large 22x17 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • desk calendar 22x1723K/yr
  • 22x17 desk calendar11K/yr
  • house of doolittle6K/yr
  • house of doolittle calendar 2025136/yr

What reviews say buyers love and hate about Desk Calendar 2023 Large 22x17

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Size-Overall16%

Good Size

Document Organizing/Classification9%

Keeps me organized

Quality-Overall9%

Great Quality Desk Pad That Exceeded My Expectations

Advertised Vs Actual Product9%

As advertised

Value For Money8%

Value for money

What buyers complain about

71% of reviews
Flatness27%

will not flatten out

Size-Overall12%

This calendar is smaller than I thought

Quality-Overall7%

Bad quality

Paper Quality7%

paper is thin

Advertised Vs Actual Product4%

Misleading description

Desk Calendar 2023 Large 22x17 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Advertised Vs Actual Product
10%
3Flatness
9%
4Functionality-Overall
4%
5Paper Quality
3%

Common Desk Calendar 2023 Large 22x17 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Desk Calendar 2023 Large 22x17 57/100 on Amazon United States — Worth a look. The niche generates $42K/yr across 64 tracked products. 16 of 26 products launched in the last 360 days are still selling. Search demand moved -23.4% over the last 90 days.
Search demand for Desk Calendar 2023 Large 22x17 on Amazon United States peaks in Jan–Aug–Nov–Dec, where the busiest month runs 4.1× the quietest.