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desk calendar 2023 large 22x17

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 13Conversion 69Competition 93Returns 90Price range 67Avg price 80Brand share 95Review moat 68Quality gap 38

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$16.95

avg listing price — sweet spot $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good786.48

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.53–$29.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 39K searches

According to Flapen's Amazon United States niche tracking, desk calendar 2023 large 22x17 is a $42K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Aug–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

desk calendar 2023 large 22x17 market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$42K–$51K
units × avg price
Conversion rate
6.3%
Avg BSR
#291
Page quality
0%
Prime
97%
Sponsored
81%
Out of stock
20.5%
Avg brand age
25 months
Avg seller age
194 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

124

Top-5 brand share

37%

Top 20: 90%

Top-5 click share

22%

Top 20: 59%

Open market

58%

  • House of Doolittle9%
  • SUNEE8%
  • GuassLee8%
  • Runtioval7%
  • Telihao6%
  • OuMuaMua5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 4.1×

Top desk calendar 2023 large 22x17 search terms

  • desk calendar 22x1723K/yr
  • 22x17 desk calendar11K/yr
  • house of doolittle6K/yr
  • house of doolittle calendar 2025136/yr
All search terms

Top desk calendar 2023 large 22x17 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8374%$2K6%$3K8%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about desk calendar 2023 large 22x17

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Good Size”

Document Organizing/Classification9%

“Keeps me organized”

Quality-Overall9%

“Great Quality Desk Pad That Exceeded My Expectations”

Advertised Vs Actual Product9%

“As advertised”

Value For Money8%

“Value for money”

Paper Quality6%

“The paper quality is solid”

Office Usability6%

“Great for office needs”

Writing Experience6%

“Great size and lots of room to write on”

Design-Overall5%

“The design is very pretty”

Ease Of Use4%

“easy to use”

What buyers complain about

Flatness27%

“will not flatten out”

Size-Overall12%

“This calendar is smaller than I thought”

Quality-Overall7%

“Bad quality”

Paper Quality7%

“paper is thin”

Advertised Vs Actual Product4%

“Misleading description”

Strength4%

“It is flimsy”

Office Usability3%

“not ideal for a desk IMO”

Design-Overall3%

“This has GOT to be the WORST design for a desk calendar I've ever seen”

Flexibility2%

“wont flatten out”

Ease Of Use2%

“Not user friendly”

Top return reasons

Size-Overall52%
Advertised Vs Actual Product10%
Flatness9%
Functionality-Overall4%
Paper Quality3%
Quality-Overall2%
Value For Money2%
Strength2%
Flexibility2%
Office Usability2%

Common questions

Is desk calendar 2023 large 22x17 profitable to sell on Amazon United States?
The niche generates $42K/yr across 64 tracked products. 16 of 26 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the desk calendar 2023 large 22x17 niche?
31 brands and 124 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in desk calendar 2023 large 22x17?
Top complaints mined from reviews: Flatness, Size-Overall, Quality-Overall. The return rate is 1.2%.
When does demand for desk calendar 2023 large 22x17 peak?
Demand peaks in Jan–Aug–Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the desk calendar 2023 large 22x17 niche?
Listings span $7.53–$29.87; the average listing price is $16.95 (sweet spot $15–$100). The average incumbent carries 786 reviews — the moat a new listing must climb.