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Desk Calendar 2023 Large 22x17

Maybe

The top 5 brands take only 37% of clicks. But shoppers spend an estimated $42K a year here, so Desk Calendar 2023 Large 22x17 is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 426 Office Products niches · +10 vs the category median of 47
Market size
$42K/yr39K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
22%top-5 click share · 31 brands · 124 sellers

Flapen Score

Desk Calendar 2023 Large 22x17 against its category

The dotted line is the Office Products average. Past it, Desk Calendar 2023 Large 22x17 is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Calendar 2023 Large 22x17 market on Amazon at a glance

Shoppers on Amazon United States searched for Desk Calendar 2023 Large 22x17 39K times last year and spent an estimated $42K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Aug–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
6.3%
Market size, estimated
$42Ka year
Peak month
December4.1× the quietest month
Top search term
desk calendar 22x1723K searches a year

02 · Price

A sale here is worth $16.95.

Listings sell for $16.95 on average, from $7.53 to $29.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.95 that is $0 to $2K a year per listing.

Average price
$16.95inside the $15 to $100 sweet spot
Price range
$7.53–$29.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #291 within Desktop Calendars & Supplies. It carries 786 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
20.5%
Average rank
#291in Desktop Calendars & Supplies
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
786per listing
Listings tracked
64

04 · Newcomers

16 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
16Amazon's first-year sales bar
Average brand age
25 months

Products

Top Desk Calendar 2023 Large 22x17 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

124

Top-5 brand share

37%

Top 20: 90%

Top-5 click share

22%

Top 20: 59%

Open market

58%

  • Brand 19%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Desk Calendar 2023 Large 22x17 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Desk Calendar 2023 Large 22x17 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • desk calendar 22x1723K/yr
  • 22x17 desk calendar11K/yr
  • house of doolittle6K/yr
  • house of doolittle calendar 2025136/yr

Reviews and returns

What reviews say buyers love and hate about Desk Calendar 2023 Large 22x17

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Flatness”
1.2%of orders come back
“will not flatten out”
A buyer, on “Flatness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Desk Calendar 2023 Large 22x17 questions

Answered from the same tracked data.