daytimer refills 2023
Skip itSoft demand (-25.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$50.20avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Good$7.21–$134.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,224.9avg incumbent reviews — the moat a new listing must climb
Market size
Good$396K$396K/yr · 308K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, daytimer refills 2023 is a $396K/yr Amazon United States market (308K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
daytimer refills 2023 market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $402K–$502K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #1,037
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 58%
- Out of stock
- 19.8%
- Avg brand age
- 44 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
57
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
30%
Top 20: 68%
Open market
10%
- Franklin Covey71%
- MaaIbok8%
- Simannie3%
- Day-Timer3%
- newestor2%
- Attitill2%
- Open — no brand owns it (14 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×
Top daytimer refills 2023 search terms
- franklin covey planner96K/yr
- franklin planner59K/yr
- franklin covey28K/yr
- franklin covey planner refills23K/yr
- franklin covey binder11K/yr
- daytimer refills12K/yr
- planner paper10K/yr
- franklin covey planner binder11K/yr
- franklin planner refills15K/yr
- franklin planner binder10K/yr
Top daytimer refills 2023 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)
Franklin Covey$61.224.7★3,149 rev
FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)
Franklin Covey$75.284.5★807 rev
FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$63.964.7★3,149 rev
2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule
MaaIbok$30.534.7★2,348 rev
FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)
Franklin Covey$20.174.2★26 rev
Newest
by launch date
FranklinCovey - Compass Wire-Bound Planner Refill | Two Pages Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$88.83544 rev
FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$63.963,149 rev
FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$66.591,307 rev
FranklinCovey - Blooms Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$67.081,323 rev
FranklinCovey - Original Planner Refill | Two Pages Per Day - Ring-Bound Planner (Monarch Jan 2026 - Dec 2026)
Franklin Covey$77.763,149 rev
Trending
90-day click momentumFranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$63.964.7★
FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$66.594.7★
FranklinCovey - Compass Wire-Bound Planner Refill | Two Pages Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$88.834.4★
FranklinCovey - Blooms Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$67.084.8★
FranklinCovey - Clear Zipper Pouch for FranklinCovey Planners | Keep Small Items Secure in Your Planner (Classic)
Franklin Covey$12.434.5★
What buyers say about daytimer refills 2023
What buyers praise and complain about, mined from review topics.What buyers love
“Great organizers”
“Good paper”
“Nice thick quality”
“Great deal”
“It fits perfectly in any bag”
“As described”
“The design is pretty”
“Easy to use”
“It handles my big writing with ease”
“Color is lovely”
What buyers complain about
“Sizing off”
“I just wish the paper was a little thicker”
“Total waste of money”
“WILL NOT FIT A5 BINDER. NOT A5”
“much thicker than I planned”
“if maybe not coming together quite right”
“Calendar was 3 years old. Awful calendar was 2023 pathetic”
“Amazon should have a way to note defective products when this sort of thing happens even though it is well after the return deadline”
“Poor ink color”
“Poor hole alignment”
Top return reasons
Common questions
- Is daytimer refills 2023 profitable to sell on Amazon United States?
- The niche generates $396K/yr across 67 tracked products. 8 of 18 products launched in the last 360 days are still selling. 90-day search growth is -25.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the daytimer refills 2023 niche?
- 20 brands and 57 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in daytimer refills 2023?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 2.6%.
- When does demand for daytimer refills 2023 peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the daytimer refills 2023 niche?
- Listings span $7.21–$134.34; the average listing price is $50.20 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.