day runner refills
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.44avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Good$5.73–$134.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$436K$436K/yr · 359K searches
Returns
Good2.7%return rate — above 6% kills the launch gate
Review moat
Good1,463.16avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, day runner refills is a $436K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $474K–$593K
- units × avg price
- Launch success
- 40%
- 8 of 20 new (360d)
- Conversion rate
- 2.6%
- Avg BSR
- #964
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 66%
- Out of stock
- 18.2%
- Avg brand age
- 44 months
- Avg seller age
- 177 days
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
49
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
30%
Top 20: 68%
Open market
11%
- Franklin Covey69%
- MaaIbok9%
- Simannie4%
- Day-Timer3%
- newestor3%
- Billtigif2%
- Open — no brand owns it (13 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -27.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 64 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FranklinCovey - Original Two Page Per Day Ring-Bound Planner (Jan 2026 - Dec 2026 Classic)
Franklin Covey$61.224.7★3,149 rev
FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$63.964.7★3,149 rev
FranklinCovey - FC Basics Spacemaker Ring-Bound Binder for FranklinCovey Planners | Simulated Leather Vinyl - Zipper Binder (Classic Black)
Franklin Covey$75.284.5★807 rev
2026-2027 Planner Refills Jul 2026 - Jun 2027 Two Pages Per Day Daily Monthly Planner 2026-2027 5.5 x 8.4 Ring-Bound Organizer Tabs Quotes Prioritized Task Daily Tracker/Notes Appointment Schedule
MaaIbok$30.534.7★2,348 rev
FranklinCovey - Undated Planner | Weekly - Wire-Bound Planner (7 x 8.5 X 1)
Franklin Covey$20.174.2★26 rev
Newest
by launch date
FranklinCovey - Compass Wire-Bound Planner Refill | Two Pages Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$88.83544 rev
newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes
newestor$9.696,840 rev
FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$63.963,149 rev
FranklinCovey - Monticello Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$66.591,307 rev
FranklinCovey - Blooms Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$67.081,323 rev
Trending
90-day click momentum
2026-2027 Weekly & Monthly Planner Refill for 3 Ring Binder 8.5x11 A4 Letter Size Planner Inserts with Colorful Monthly Tabs Size 5 July 2026 - June 2027 7/3-Hole Punched
Lovgiver$13.784.9★
FranklinCovey - Original Planner Refill | Two Page Per Day - Ring-Bound (Monarch Apr 2026 - Mar 2027)
Franklin Covey$79.854.7★
FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Classic Jul 2026 - Jun 2027)
Franklin Covey$63.964.7★
FranklinCovey - Original Ring-Bound Planner Refill - Two Page Per Day (Monarch Jul 2026 - Jun 2027)
Franklin Covey$82.424.7★
newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes
newestor$9.694.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great organizers”
“Thick good quality paper”
“True to size”
“The variety is good”
“Great deal”
“Received timely and looks just as stated”
“The design is pretty”
“Lots of room to write”
“Easy to use”
“Durable and nice”
What buyers complain about
“I just wish the paper was a little thicker”
“Total waste of money”
“Sizing off”
“WILL NOT FIT A5 BINDER. NOT A5”
“much thicker than I planned”
“I spent months trying to find the perfect planner page”
“if maybe not coming together quite right”
“Calendar was 3 years old. Awful calendar was 2023 pathetic”
“But nevertheless kind of misleading”
“Poor hole alignment”
Top return reasons
Common questions
- Is day runner refills profitable to sell on Amazon United States?
- The niche generates $436K/yr across 64 tracked products. 8 of 20 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the day runner refills niche?
- 19 brands and 49 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in day runner refills?
- Top complaints mined from reviews: Paper Quality, Value For Money, Size-Overall. The return rate is 2.7%.
- When does demand for day runner refills peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 14.2× the quietest.
- What does it cost to enter the day runner refills niche?
- Listings span $5.73–$134.34; the average listing price is $47.44 (sweet spot $15–$100). The average incumbent carries 1,463 reviews — the moat a new listing must climb.
Related niches in Office Products
- 59book lovers giftsWorth a look
- 59book accessoriesWorth a look
- 60bulk bindersWorth a look
- 60magazine bagWorth a look
- 60teacher bookmarkWorth a look
- 60transparent dried flower bookmarksWorth a look