Day Runner Refills

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $436K a year.

Searches, last 12 months

359K

Growth, 90 days vs prior 90

-27.4%

Conversion, latest week

2.6%

Market size, estimated

$436Ka year

Peak month

December14.2× the quietest month

Top search term

franklin covey planner96K searches a year

Listings sell for $47.44 on average, from $5.73 to $134.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $47.44 that is $5K to $12K a year per listing.

Average price

$47.44inside the $15 to $100 sweet spot

Price range

$5.73–$134.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

2.7%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #964 within Planners, Refills & Covers. It carries 1,463 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

58%

Out of stock, average day

18.2%

Average rank

#964in Planners, Refills & Covers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,463per listing

Listings tracked

64

20 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

8Amazon's first-year sales bar

Average brand age

44 months