daily planner 2024-2025
Worth a lookShows low returns (1.2%), but weak search conversion (1.3%) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Good$4.62–$39.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$327K$327K/yr · 2.2M searches
Review moat
Good1,471.91avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, daily planner 2024-2025 is a $327K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $445K–$556K
- units × avg price
- Launch success
- 48%
- 13 of 27 new (360d)
- Conversion rate
- 1.3%
- Avg BSR
- #463
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 15.2%
- Avg brand age
- 36 months
- Avg seller age
- 164 days
Competition
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
102
Top-5 brand share
47%
Top 20: 85%
Top-5 click share
26%
Top 20: 60%
Open market
48%
- Taja16%
- Forvencer12%
- VALOME7%
- ANECDOTE.6%
- FABLSOTH5%
- ZICOTO5%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -3.3% search growth over the last 90 days.Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 75 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green
Taja$6.534.6★2,299 rev
Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)
ANECDOTE.$21.884.4★5,694 rev
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
Forvencer$12.024.8★3,472 rev
Undated Weekly and Monthly Planner B5 Large Weekly To Do List Notebook with Goal & Habit Tracker Organizer Hardcover Spiral Bound Blank Monthly Planner for Work School Home 7.4 x 9.64 Green
FABLSOTH$6.984.6★629 rev
Undated Weekly Planner for 2026 Forvencer Simplified Weekly & Monthly Calendar Planner Cute Daily Organizer Notebook Agenda Journal to Track Goals & Tasks Start Anytime A5 Size Black
Forvencer$7.714.6★1,079 rev
Newest
by launch date
Academic Planner 2026-2027 A5 Weekly and Monthly Student Planner with Tabs Aug 2026-Jul 2027 Spiral College Planner with Class Schedule Major Deadlines and Project Planning Homeschool Planner (Pink)
Pinkify It$13.4421 rev
PAPERAGE Undated Weekly & Monthly Hardcover Planner (Blush) 5.6 in x 8 in Includes Lined Note Pages & 2 Sticker Sheets
PAPERAGE$10.30785 rev
PAPERAGE Academic Planner Weekly & Monthly Planner & Calendar 12-Months July 2026 - June 2027 (7 x 8) School & Student Planning Agenda with Tabs Bonus Pages & Inner Pocket Pink
PAPERAGE$9.92965 rev
School Planner for Elementary Students 2026-27 Create 8.5 x 11
School Datebooks$14.099 rev
Academic Planner 2026-2027 Weekly and Monthly Calendar Planner Book July 2026 June 2027 Hardcover Organizer with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Black
JEJEGO$6.41628 rev
Trending
90-day click momentum
Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 5 x 8 Flexible Cover Wirebound Laminated Tabs Enterprise
Blue Sky$9.934.6★
Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green
NOTBOKPA$6.514.7★
School Planner for Elementary Students 2026-27 Create 8.5 x 11
School Datebooks$14.094.8★
Academic Planner 2026-2027 A5 Weekly and Monthly Student Planner with Tabs Aug 2026-Jul 2027 Spiral College Planner with Class Schedule Major Deadlines and Project Planning Homeschool Planner (Pink)
Pinkify It$13.444.8★
PAPERAGE Academic Planner Weekly & Monthly Planner & Calendar 12-Months July 2026 - June 2027 (7 x 8) School & Student Planning Agenda with Tabs Bonus Pages & Inner Pocket Pink
PAPERAGE$9.924.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Well-organized”
“Amazing Quality”
“Good size”
“Very thoughtful design”
“Great deal”
“As described”
“easy to read”
“Cute, thick paper, simple”
“Color is pretty”
“Its durable design”
What buyers complain about
“Over all this isn't the normal size id order”
“Poor Paper Quality”
“Planner does not help you be organized”
“it is deceiving”
“Confusing Layout and Poor Build Quality”
“the print is so small”
“has thinner paper”
“very little space for writing”
“Cheap”
“Arrived bent twice”
Top return reasons
Common questions
- Is daily planner 2024-2025 profitable to sell on Amazon United States?
- The niche generates $327K/yr across 75 tracked products. 13 of 27 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the daily planner 2024-2025 niche?
- 43 brands and 102 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in daily planner 2024-2025?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Document Organizing/Classification. The return rate is 1.2%.
- When does demand for daily planner 2024-2025 peak?
- Demand peaks in Jan–Aug–Sep; the busiest month runs 2.8× the quietest.
- What does it cost to enter the daily planner 2024-2025 niche?
- Listings span $4.62–$39.08; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 1,472 reviews — the moat a new listing must climb.
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