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Daily Journal for Women

Fail

Demand is soft, at -30.5% this quarter, so Daily Journal for Women is a Fail.

Flapen Score
43
43 / 100
Ranks 282 of 426 Office Products niches · −4 vs the category median of 47
Market size
$673K/yr1.3M searches / yr
90-day growth
-30.5%search demand this quarter
Competition
70%top-5 click share · 13 brands · 88 sellers

Flapen Score

Daily Journal for Women against its category

The dotted line is the Office Products average. Past it, Daily Journal for Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daily Journal for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Daily Journal for Women 1.3M times last year and spent an estimated $673K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $673K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
3.9%
Market size, estimated
$673Ka year
Peak month
December3.8× the quietest month
Top search term
gratitude journal583K searches a year

02 · Price

A sale here is worth $13.45.

Listings sell for $13.45 on average, from $6.70 to $27.55. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $13.45 that is $81K to $108K a year per listing.

Average price
$13.45under the $15 to $100 sweet spot
Price range
$6.70–$27.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$81K–$108K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #189 within Personal Organizers. It carries 2,643 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#189in Personal Organizers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,643per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Daily Journal for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

88

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

  • Brand 134%
  • Brand 219%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Daily Journal for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Daily Journal for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gratitude journal583K/yr
  • gratitude journal for women297K/yr
  • 5 minute journal136K/yr
  • five minute journal77K/yr
  • the five minute journal56K/yr
  • daily gratitude journal38K/yr
  • daily gratitude journal for women20K/yr
  • the 5 minute journal19K/yr
  • gratitude journals18K/yr
  • grateful journal13K/yr

Reviews and returns

What reviews say buyers love and hate about Daily Journal for Women

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Writing Experience”
2.1%of orders come back
“Its like it was made for small handwriting only”
A buyer, on “Writing Experience”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Daily Journal for Women questions

Answered from the same tracked data.