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Daily Journal for Women

soft demand (-30.5% this quarter) — Daily Journal for Women doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 282 of 426 Office Products niches · −4 vs the category median of 47

Market size 67Growth 10Conversion 48Competition 25Returns 72Price range 60Avg price 62Brand share 53Review moat 39Quality gap 23
This niche Category average · 426 niches

Is Daily Journal for Women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Daily Journal for Women is a $673K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Daily Journal for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.5% over the last 90 days and 3.9% of searches end in a purchase.

$673K

revenue / yr

Units sold / yr100K
Search volume / yr-30.5%1.3M
Conversion rate3.9%
Avg price$13.45

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers13 · 88
Top-5 product click share70%
Open market27%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement93%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews2,643

Top Daily Journal for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

$0$67K$135K$202K$269K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

88

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

  • Intelligent Change34%
  • ZICVIBE19%
  • GOSSIP FOX7%
  • GOLDPEI7%
  • TUPARU6%
  • ZICPERY6%

Daily Journal for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR3.9%Products15Brands13Top 5 Brands73%OOS Rate7.0%Rating4.6★Reviews2,643Avg BSR#189
80K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.8×

Top Daily Journal for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gratitude journal583K/yr
  • gratitude journal for women297K/yr
  • 5 minute journal136K/yr
  • five minute journal77K/yr
  • the five minute journal56K/yr
  • daily gratitude journal38K/yr
  • daily gratitude journal for women20K/yr
  • the 5 minute journal19K/yr
  • gratitude journals18K/yr
  • grateful journal13K/yr

What reviews say buyers love and hate about Daily Journal for Women

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall16%

The quality of the book is great

Ease Of Use14%

easy to use

Design-Overall11%

The design is also beautiful

Value For Money11%

Its so affordable

Paper Quality10%

nice paper quality

What buyers complain about

79% of reviews
Writing Experience20%

Its like it was made for small handwriting only

Advertised Vs Actual Product12%

Except for a problem with the listing images

Size-Overall11%

Too small

Design-Overall7%

The layout does not feel intentional at all

Paper Quality7%

there are definitely not enough pages to do it everyday

Daily Journal for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
16%
2Size-Overall
15%
3Value For Money
14%
4Product Condition
6%
5Quality-Overall
6%

Common Daily Journal for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Daily Journal for Women 43/100 on Amazon United States — Skip it. The niche generates $673K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -30.5% over the last 90 days.
Search demand for Daily Journal for Women on Amazon United States peaks in Jan–Dec, where the busiest month runs 3.8× the quietest.