Daily Calendar
FailDemand is soft, at -70.4% this quarter, so Daily Calendar is a Fail.
- Flapen Score
- 49 / 100Top 35% of 426 Office Products niches · +2 vs the category median of 4749
- Market size
- $68K/yr134K searches / yr
- 90-day growth
- -70.4%search demand this quarter
- Competition
- 20%top-5 click share · 26 brands · 133 sellers
Flapen Score
Daily Calendar against its category
The dotted line is the Office Products average. Past it, Daily Calendar is stronger. Inside it, weaker.
Market
The Daily Calendar market on Amazon at a glance
Shoppers on Amazon United States searched for Daily Calendar 134K times last year and spent an estimated $68K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -70.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -70.4%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $68Ka year
- Peak month
- December10.9× the quietest month
- Top search term
- daytimer refills 202619K searches a year
02 · Price
A sale here is worth $14.91.
Listings sell for $14.91 on average, from $5.48 to $77.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.91 that is $7K to $11K a year per listing.
- Average price
- $14.91under the $15 to $100 sweet spot
- Price range
- $5.48–$77.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #325 within Desktop Calendars & Supplies. It carries 1,320 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 93%
- Out of stock, average day
- 14.8%
- Average rank
- #325in Desktop Calendars & Supplies
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,320per listing
- Listings tracked
- 89
04 · Newcomers
16 of last year's 36 launches cleared the first-year sales bar.
36 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 36
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Daily Calendar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2026-2028 Monthly Planner Refill - Planner Inserts with 7-Hole Punched 5-1/2 x 8-1/2 July 2026 to June 2028 Two Pages Per Month 2026-2028 Calendar with Monthly Tabs
- Price
- $10.69
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 3y ago

A5 Refill Paper 7-Hole Planner Inserts for A5 Binder Budget Planner Journals Notebook Loose Leaf Lined Paper with Binder Dividers 240 Pages 5.6 x 8.3 White
- Price
- $8.44
- Rating
- 4.7/5
- Reviews
- 357
- Age
- 1y ago

newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes
- Price
- $9.69
- Rating
- 4.6/5
- Reviews
- 6,840
- Age
- 5mo ago

2026-2028 Monthly Planner Refill - Planner Inserts with 7-Hole Punched 5-1/2 x 8-1/2 Runs from July 2026 to June 2028 Two Pages Per Month Monthly Calendar with Monthly Tabs
- Price
- $10.50
- Rating
- 4.8/5
- Reviews
- 329
- Age
- 2y ago

AT-A-GLANCE 2026 Desk Calendar Refill Daily 3.5 x 6 Standard Loose-Leaf (E7175026)
- Price
- $6.68
- Rating
- 4.8/5
- Reviews
- 813
- Age
- 1y ago
Trending
estimated 90-day click momentum
newestor 2026-2027 Monthly Planner Refill for 3 Ring Binder Jul 2026 - Dec 2027 Two Pages Per Month 8-1/2 x 11 Monarch/Folio Size 5
- Price
- $16.56
- Rating
- 4.6/5
- Reviews
- 8,756
- Age
- 6mo ago

newestor 2026-2027 Monthly Planner Refills 5.5 x 8.5 for Mini Binder 19 Months from Jun 2026 to Dec 2027 Desk Size
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 8,756
- Age
- 6mo ago

newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes
- Price
- $9.69
- Rating
- 4.6/5
- Reviews
- 6,840
- Age
- 5mo ago

2026-2027 Weekly & Monthly Planner Refill for 3 Ring Binder 8.5x11 A4 Letter Size Planner Inserts with Colorful Monthly Tabs Size 5 July 2026 - June 2027 7/3-Hole Punched
- Price
- $13.78
- Rating
- 4.9/5
- Reviews
- 47
- Age
- 6mo ago

Forvencer 2026 Weekly & Monthly Planner Refills for A5 7-Ring Binders July 2026 - Jun 2027 7-Hole Punched Planner Inserts with Colorful Monthly Tabs Small Calendar Organizers 5-1/2 x 8-1/2
- Price
- $7.21
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 6mo ago
Newest
by launch date
newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes
- Price
- $9.69
- Rating
- 4.6/5
- Reviews
- 6,840
- Age
- 5mo ago

newestor 2026-2027 Monthly Planner Refills 5.5 x 8.5 for Mini Binder 19 Months from Jun 2026 to Dec 2027 Desk Size
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 8,756
- Age
- 6mo ago

newestor 2026-2027 Monthly Planner Refill for 3 Ring Binder Jul 2026 - Dec 2027 Two Pages Per Month 8-1/2 x 11 Monarch/Folio Size 5
- Price
- $16.56
- Rating
- 4.6/5
- Reviews
- 8,756
- Age
- 6mo ago

Forvencer 2026 Weekly & Monthly Planner Refills for A5 7-Ring Binders July 2026 - Jun 2027 7-Hole Punched Planner Inserts with Colorful Monthly Tabs Small Calendar Organizers 5-1/2 x 8-1/2
- Price
- $7.21
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 6mo ago

2026-2027 Weekly & Monthly Planner Refill for 3 Ring Binder 8.5x11 A4 Letter Size Planner Inserts with Colorful Monthly Tabs Size 5 July 2026 - June 2027 7/3-Hole Punched
- Price
- $13.78
- Rating
- 4.9/5
- Reviews
- 47
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
26 rising
Sellers
133
Est. top-5 brand share
62%
Top 20: 97%
Est. top-5 click share
20%
Top 20: 54%
Open market
32%
- AT-A-GLANCE22%
- newestor16%
- MaaIbok8%
- Homlive8%
- Lovgiver6%
- Yaridar6%
Demand
Daily Calendar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.9×
Search terms
Top Daily Calendar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- daytimer refills 202619K/yr
- 7 hole planner refill9K/yr
- planner refills 8.5 x 115K/yr
- day timer refill5K/yr
- 7 ring planner refill5K/yr
- day-timer refills4K/yr
- desk calendar refill4K/yr
- at a glance refill3K/yr
- day-timer refills 20264K/yr
- at a glance 2026 monthly planner refill21K/yr
Reviews and returns
What reviews say buyers love and hate about Daily Calendar
We read the reviews and the return reasons for every product selling here.
“Sizing off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Daily Calendar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









