daily calendar
Skip itSoft demand (-70.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Price range
Great$5.48–$77.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,319.84avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 134K searches
Growth
Bad-70.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, daily calendar is a $68K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
daily calendar market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $224K–$298K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 72%
- Out of stock
- 14.8%
- Avg brand age
- 38 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
133
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
20%
Top 20: 54%
Open market
32%
- AT-A-GLANCE22%
- newestor16%
- MaaIbok8%
- Homlive8%
- Lovgiver6%
- Yaridar6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -70.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.9×
Top daily calendar search terms
- daytimer refills 202619K/yr
- 7 hole planner refill9K/yr
- planner refills 8.5 x 115K/yr
- day timer refill5K/yr
- 7 ring planner refill5K/yr
- day-timer refills4K/yr
- desk calendar refill4K/yr
- at a glance refill3K/yr
- day-timer refills 20264K/yr
- at a glance 2026 monthly planner refill21K/yr
Top daily calendar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2026-2028 Monthly Planner Refill - Planner Inserts with 7-Hole Punched 5-1/2 x 8-1/2 July 2026 to June 2028 Two Pages Per Month 2026-2028 Calendar with Monthly Tabs
Artfan$10.694.6★523 rev
A5 Refill Paper 7-Hole Planner Inserts for A5 Binder Budget Planner Journals Notebook Loose Leaf Lined Paper with Binder Dividers 240 Pages 5.6 x 8.3 White
Billtigif$8.444.7★357 rev
newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes
newestor$9.694.6★6,840 rev
2026-2028 Monthly Planner Refill - Planner Inserts with 7-Hole Punched 5-1/2 x 8-1/2 Runs from July 2026 to June 2028 Two Pages Per Month Monthly Calendar with Monthly Tabs
MaaIbok$10.504.8★329 rev
AT-A-GLANCE 2026 Desk Calendar Refill Daily 3.5 x 6 Standard Loose-Leaf (E7175026)
AT-A-GLANCE$6.684.8★813 rev
Newest
by launch datenewestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes
newestor$9.696,840 rev
newestor 2026-2027 Monthly Planner Refills 5.5 x 8.5 for Mini Binder 19 Months from Jun 2026 to Dec 2027 Desk Size
newestor$9.768,756 rev
newestor 2026-2027 Monthly Planner Refill for 3 Ring Binder Jul 2026 - Dec 2027 Two Pages Per Month 8-1/2 x 11 Monarch/Folio Size 5
newestor$16.568,756 rev
Forvencer 2026 Weekly & Monthly Planner Refills for A5 7-Ring Binders July 2026 - Jun 2027 7-Hole Punched Planner Inserts with Colorful Monthly Tabs Small Calendar Organizers 5-1/2 x 8-1/2
Forvencer$7.21314 rev
2026-2027 Weekly & Monthly Planner Refill for 3 Ring Binder 8.5x11 A4 Letter Size Planner Inserts with Colorful Monthly Tabs Size 5 July 2026 - June 2027 7/3-Hole Punched
Lovgiver$13.7847 rev
Trending
90-day click momentumnewestor 2026-2027 Monthly Planner Refill for 3 Ring Binder Jul 2026 - Dec 2027 Two Pages Per Month 8-1/2 x 11 Monarch/Folio Size 5
newestor$16.564.6★
newestor 2026-2027 Monthly Planner Refills 5.5 x 8.5 for Mini Binder 19 Months from Jun 2026 to Dec 2027 Desk Size
newestor$9.764.6★
newestor 2026-2027 Planner Refill for Mini Binder Weekly & Monthly July 2026 - June 2027 5-1/2 x 8-1/2 Desk Size 4 7 Holes
newestor$9.694.6★
2026-2027 Weekly & Monthly Planner Refill for 3 Ring Binder 8.5x11 A4 Letter Size Planner Inserts with Colorful Monthly Tabs Size 5 July 2026 - June 2027 7/3-Hole Punched
Lovgiver$13.784.9★
Forvencer 2026 Weekly & Monthly Planner Refills for A5 7-Ring Binders July 2026 - Jun 2027 7-Hole Punched Planner Inserts with Colorful Monthly Tabs Small Calendar Organizers 5-1/2 x 8-1/2
Forvencer$7.214.7★
What buyers say about daily calendar
What buyers praise and complain about, mined from review topics.What buyers love
“Very well organized”
“As advertised”
“Excellent Product”
“I love the size”
“Low price”
“Thick good quality paper”
“Easy to use”
“Clean design”
“its amazing, it gives you enough room to write, scribble, white out and write all over it again”
“Love the colors”
What buyers complain about
“Sizing off”
“I wish the paper was a little thicker”
“Ridiculously priced for what it is”
“Not the right holes”
“The paper is thick”
“WILL NOT FIT A5 BINDER. NOT A5”
“Where is the quality control”
“so the purpose of organizing daily pages is impossible”
“I did not read the description carefully”
“Cant use for 3 months”
Top return reasons
Common questions
- Is daily calendar profitable to sell on Amazon United States?
- The niche generates $68K/yr across 89 tracked products. 16 of 36 products launched in the last 360 days are still selling. 90-day search growth is -70.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the daily calendar niche?
- 26 brands and 133 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in daily calendar?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 1.7%.
- When does demand for daily calendar peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 10.9× the quietest.
- What does it cost to enter the daily calendar niche?
- Listings span $5.48–$77.76; the average listing price is $14.91 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.