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Daily Calendar

soft demand (-70.4% this quarter) — Daily Calendar doesn't clear our bar today.

Flapen Score

49
Skip it

Top 35% of 426 Office Products niches · +2 vs the category median of 47

Market size 17Growth 0Conversion 43Competition 95Returns 81Price range 84Avg price 74Brand share 72Review moat 55Quality gap 22
This niche Category average · 426 niches

Is Daily Calendar profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Daily Calendar is a $68K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.

Daily Calendar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -70.4% over the last 90 days and 3.4% of searches end in a purchase.

$68K

revenue / yr

Units sold / yr20K
Search volume / yr-70.4%134K
Conversion rate3.4%
Avg price$14.91

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers26 · 133
Top-5 product click share20%
Open market38%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 89 products

Sponsored placement72%
New entrants (1y)36· 16 succeeded
Avg rating4.7★
Avg reviews1,320

Top Daily Calendar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

$0$1K$3K$4K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

133

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

20%

Top 20: 54%

Open market

32%

  • AT-A-GLANCE22%
  • newestor16%
  • MaaIbok8%
  • Homlive8%
  • Lovgiver6%
  • Yaridar6%

Daily Calendar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR3.4%Products89Brands26Top 5 Brands62%OOS Rate14.8%Rating4.7★Reviews1,320Avg BSR#325
25K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.9×

Top Daily Calendar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • daytimer refills 202619K/yr
  • 7 hole planner refill9K/yr
  • planner refills 8.5 x 115K/yr
  • day timer refill5K/yr
  • 7 ring planner refill5K/yr
  • day-timer refills4K/yr
  • desk calendar refill4K/yr
  • at a glance refill3K/yr
  • day-timer refills 20264K/yr
  • at a glance 2026 monthly planner refill21K/yr

What reviews say buyers love and hate about Daily Calendar

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Document Organizing/Classification14%

Very well organized

Advertised Vs Actual Product13%

As advertised

Quality-Overall12%

Excellent Product

Size-Overall10%

I love the size

Value For Money10%

Low price

What buyers complain about

54% of reviews
Size-Overall16%

Sizing off

Paper Quality10%

I wish the paper was a little thicker

Value For Money9%

Ridiculously priced for what it is

Alignment4%

Not the right holes

Thickness4%

The paper is thick

Daily Calendar return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Advertised Vs Actual Product
10%
3Compatibility-Overall
4%
4Paper Quality
3%
5Functionality-Overall
2%

Common Daily Calendar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Daily Calendar 49/100 on Amazon United States — Skip it. The niche generates $68K/yr across 89 tracked products. 16 of 36 products launched in the last 360 days are still selling. Search demand moved -70.4% over the last 90 days.
Search demand for Daily Calendar on Amazon United States peaks in Jan–Nov–Dec, where the busiest month runs 10.9× the quietest.