Dad Joke Gifts
FailDemand is soft, at -17.7% this quarter, so Dad Joke Gifts is a Fail.
- Flapen Score
- 42 / 100Ranks 298 of 426 Office Products niches · −5 vs the category median of 4742
- Market size
- $111K/yr201K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 17 sellers
Flapen Score
Dad Joke Gifts against its category
The dotted line is the Office Products average. Past it, Dad Joke Gifts is stronger. Inside it, weaker.
Market
The Dad Joke Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for Dad Joke Gifts 201K times last year and spent an estimated $111K. The top 5 brands take 82% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $111Ka year
- Peak month
- December13.0× the quietest month
- Top search term
- dad joke gifts21K searches a year
02 · Price
A sale here is worth $15.19.
Listings sell for $15.19 on average, from $6.62 to $25.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $15.19 that is $46K to $61K a year per listing.
- Average price
- $15.19inside the $15 to $100 sweet spot
- Price range
- $6.62–$25.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $46K–$61K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #1,784 within Desktop Calendars & Supplies. It carries 485 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 14.4%
- Average rank
- #1,784in Desktop Calendars & Supplies
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 485per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Dad Joke Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
14%
- Brand 149%
- Brand 29%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 64%
- Open — no brand owns it (6 brands, 14%)
Demand
Dad Joke Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 13.0×
Search terms
Top Dad Joke Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dad joke gifts21K/yr
- dad joke17K/yr
- dad joke calendar22K/yr
- dad joke calendar 202666K/yr
- dad jokes calendar11K/yr
- joke calendar6K/yr
- dad jokes calendar 202633K/yr
- dad joke desk calendar 20267K/yr
- dad joke daily calendar 20264K/yr
- dad jokes desk calendar 20264K/yr
Reviews and returns
What reviews say buyers love and hate about Dad Joke Gifts
We read the reviews and the return reasons for every product selling here.
“Not as funny as i thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dad Joke Gifts questions
Answered from the same tracked data.