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dad joke calendar 2024

Skip it

Soft demand (-55.6% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 0Conversion 50Competition 3Returns 94Price range 53Avg price 70Brand share 0Review moat 83Quality gap 24

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great340.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.40

avg listing price — sweet spot $15–$100

Price range

Good$10.60–$20.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$92K

$92K/yr · 160K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Growth

Bad-55.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dad joke calendar 2024 is a $92K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 31/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

dad joke calendar 2024 market data

Units sold / yr
20K–25K
avg 2,500–3,000/product
Revenue / yr
$288K–$360K
units × avg price
Conversion rate
4.0%
Avg BSR
#453
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
14.4%
Avg brand age
14 months
Avg seller age
165 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • That's So Dad72%
  • WITTSPOT14%
  • OFFBEAT13%
  • The Dad Joke 30002%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -55.6% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26MarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 136.3×

Top dad joke calendar 2024 search terms

  • dad joke calendar22K/yr
  • dad joke calendar 202666K/yr
  • dad jokes calendar11K/yr
  • joke calendar6K/yr
  • dad jokes calendar 202633K/yr
  • dad joke desk calendar 20267K/yr
  • dad joke daily calendar 20264K/yr
  • dad jokes desk calendar 20264K/yr
  • 2026 dad joke calendar4K/yr
  • 2026 dad jokes daily calendar3K/yr
All search terms

Top dad joke calendar 2024 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$28K40%$37K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about dad joke calendar 2024

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience56%

“A lot of fun”

Quality-Overall8%

“-The calendar is quality”

Size-Overall6%

“not too big”

Value For Money4%

“good value”

Strength3%

“seems sturdy enough”

Office Usability2%

“looks great sitting on my work desk”

Print Quality2%

“The printing is also clear and looks good, with some funny. punny”

Durability2%

“but if you dont move it a lot or let kiddos play with it I assume it will hold up well”

Ease Of Use2%

“Easy to share”

Assembly/Installation2%

“Easy to assemble the stand”

What buyers complain about

Fun/Entertainment Experience48%

“Not creative or funny”

Paper Quality8%

“I would not even use the backside as note paper”

Writing Experience8%

“the remainder are poorly written or based on a premise that doesnt work”

Durability7%

“died 4 days later”

Strength5%

“It isnt sturdy”

Office Usability5%

“Not good for team building or even Fathers Day”

Value For Money4%

“not so much that I dont think its worth the price”

Quality-Overall3%

“Terrible, just terrible”

Size-Overall1%

“The calendar overall is smaller than typical desk calendars”

Top return reasons

Value For Money25%
Size-Overall22%
Quality-Overall14%
Advertised Vs Actual Product13%
Gifting Purpose12%
Fun/Entertainment Experience5%
Charging4%
Functionality-Overall3%
Writing Experience2%
Document Organizing/Classification2%

Common questions

Is dad joke calendar 2024 profitable to sell on Amazon United States?
The niche generates $92K/yr across 7 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -55.6%. Flapen's verdict: Skip it (31/100).
How competitive is the dad joke calendar 2024 niche?
4 brands and 5 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dad joke calendar 2024?
Top complaints mined from reviews: Fun/Entertainment Experience, Paper Quality, Writing Experience. The return rate is 1.1%.
When does demand for dad joke calendar 2024 peak?
Demand peaks in Jan–Dec; the busiest month runs 136.3× the quietest.
What does it cost to enter the dad joke calendar 2024 niche?
Listings span $10.60–$20.04; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.