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Custom Bookmarks

Fail

Shoppers spend an estimated $49K a year here, so Custom Bookmarks is a Fail.

Flapen Score
49
49 / 100
Top 35% of 426 Office Products niches · +2 vs the category median of 47
Market size
$49K/yr397K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
37%top-5 click share · 41 brands · 50 sellers

Flapen Score

Custom Bookmarks against its category

The dotted line is the Office Products average. Past it, Custom Bookmarks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Bookmarks market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Bookmarks 397K times last year and spent an estimated $49K. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
1.3%
Market size, estimated
$49Ka year
Peak month
December5.2× the quietest month
Top search term
personalized bookmark120K searches a year

02 · Price

A sale here is worth $9.64.

Listings sell for $9.64 on average, from $3.73 to $50.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.64 that is $0 to $964 a year per listing.

Average price
$9.64under the $15 to $100 sweet spot
Price range
$3.73–$50.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$964
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,259 within Book Covers & Book Accessories. It carries 486 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
58%
Out of stock, average day
1.5%
Average rank
#1,259in Book Covers & Book Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
486per listing
Listings tracked
53

04 · Newcomers

2 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Custom Bookmarks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

50

Top-5 brand share

43%

Top 20: 82%

Top-5 click share

37%

Top 20: 74%

Open market

53%

  • Brand 114%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Custom Bookmarks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Custom Bookmarks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalized bookmark120K/yr
  • custom bookmark83K/yr
  • personalized bookmarks39K/yr
  • custom bookmarks21K/yr
  • customized bookmarks18K/yr
  • personalized bookmarks for women24K/yr
  • initial bookmark11K/yr
  • custom bookmarks personalized9K/yr
  • personalized book mark14K/yr
  • personalized book marks11K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Bookmarks

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Magnetic Strength/Adsorption”
0.9%of orders come back
“Not magnetic at all”
A buyer, on “Magnetic Strength/Adsorption”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Custom Bookmarks questions

Answered from the same tracked data.