Custom Bookmarks
FailShoppers spend an estimated $49K a year here, so Custom Bookmarks is a Fail.
- Flapen Score
- 49 / 100Top 35% of 426 Office Products niches · +2 vs the category median of 4749
- Market size
- $49K/yr397K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 37%top-5 click share · 41 brands · 50 sellers
Flapen Score
Custom Bookmarks against its category
The dotted line is the Office Products average. Past it, Custom Bookmarks is stronger. Inside it, weaker.
Market
The Custom Bookmarks market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Bookmarks 397K times last year and spent an estimated $49K. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 397K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $49Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- personalized bookmark120K searches a year
02 · Price
A sale here is worth $9.64.
Listings sell for $9.64 on average, from $3.73 to $50.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.64 that is $0 to $964 a year per listing.
- Average price
- $9.64under the $15 to $100 sweet spot
- Price range
- $3.73–$50.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$964
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,259 within Book Covers & Book Accessories. It carries 486 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 58%
- Out of stock, average day
- 1.5%
- Average rank
- #1,259in Book Covers & Book Accessories
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 486per listing
- Listings tracked
- 53
04 · Newcomers
2 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Custom Bookmarks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Custom Bookmarks - 16pt Paper 2x6 - Glossy/Matte Laminated - (100 to 500 Cards) - Personalized Bookmarks (100)
- Price
- $23.18
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 9mo ago

Custom Bookmark - Personalized Metal Bookmarks with Tassel Customized Photo Color Picture Book Mark Gift for Women Men Readers Kids Book Lover Teacher Classmate Christmas Valentines Day
- Price
- $8.63
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 2y ago

Fowgin Custom Bookmark Personalized Double-Sided Bookmark with Text & Photo Customizd Book Mark Gift for Book Lovers Women Men Birthday Christmas Anniversary Present
- Price
- $8.23
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 9mo ago

MOTEERLLU Personalized Hand Embroidered Corner Bookmark with A-Z Initial Cute Book Markers for Reading Women Book Lovers Gifts for Friends Mom & Teachers 3.74(Fall-j)
- Price
- $5.91
- Rating
- 4.4/5
- Reviews
- 2,090
- Age
- 3y ago

MOTEERLLU Personalized Leather Heart Bookmark with Initials Handmade Cute Custom Corner Book Marks for Reading Women Teachers Students Book Lovers Gifts Book Accessories (Pink A)
- Price
- $5.73
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 1y ago
Trending
estimated 90-day click momentum
Custom Photo Bookmark with Text Personalized Metal Bookmark with Tassel Double Sided Picture Bookmarks for Book Lovers Women Men Teacher Custom Gift for Christmas Graduation(Three Pictures)
- Price
- $6.63
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

120 Pcs Blank Bookmarks to Decorate with 100 Colorful Tassels Thick 350GSM Cardstock Bookmarks for DIY Crafts Holiday Reading Classroom Projects and Gift Tags 5.5x2 Inch Bulk Set
- Price
- $9.37
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 7mo ago

30 Pcs Clear Acrylic Bookmarks Blanks 6 x 2 Plastic Book Page Markers Transparent Semicircle Acrylic Bookmark Blank Bulk with 30 Pcs Book Mark Tassels for DIY Crafting Projects and Gift Tags
- Price
- $9.32
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago

Personalized Leather Magnetic Bookmark with Name Custom Birth Flower Bookmark for Women Customized Book Accessories Bookish Gifts for Reading Lovers (Style 1)
- Price
- $9.62
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 4mo ago

Custom Bookmark Personalized Metal Bookmarks Tassels with Photo & Text Double Sided DIY Bookmark Gift for Women Men Book Lovers Graduate Teacher Classmate Birthday
- Price
- $9.09
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago
Newest
by launch date
Custom Photo Bookmark with Text Personalized Metal Bookmark with Tassel Double Sided Picture Bookmarks for Book Lovers Women Men Teacher Custom Gift for Christmas Graduation(Three Pictures)
- Price
- $6.63
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Custom Bookmark Personalized Metal Bookmarks Tassels with Photo & Text Double Sided DIY Bookmark Gift for Women Men Book Lovers Graduate Teacher Classmate Birthday
- Price
- $9.09
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Personalized Leather Magnetic Bookmark with Name Custom Birth Flower Bookmark for Women Customized Book Accessories Bookish Gifts for Reading Lovers (Style 1)
- Price
- $9.62
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 4mo ago

Caramel Personalized Leather Magnetic Bookmark with Birth Flower and Name
- Price
- $10.05
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 5mo ago

120 Pcs Blank Bookmarks to Decorate with 100 Colorful Tassels Thick 350GSM Cardstock Bookmarks for DIY Crafts Holiday Reading Classroom Projects and Gift Tags 5.5x2 Inch Bulk Set
- Price
- $9.37
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
41 rising
Sellers
50
Est. top-5 brand share
43%
Top 20: 82%
Est. top-5 click share
37%
Top 20: 74%
Open market
53%
- MOTEERLLU14%
- nykhtltd9%
- ADANAY8%
- Fowgin7%
- GotPrint5%
- Generic4%
Demand
Custom Bookmarks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Custom Bookmarks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- personalized bookmark120K/yr
- custom bookmark83K/yr
- personalized bookmarks39K/yr
- custom bookmarks21K/yr
- customized bookmarks18K/yr
- personalized bookmarks for women24K/yr
- initial bookmark11K/yr
- custom bookmarks personalized9K/yr
- personalized book mark14K/yr
- personalized book marks11K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Bookmarks
We read the reviews and the return reasons for every product selling here.
“Not magnetic at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Bookmarks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









