Is calendar planner 2023-24 profitable to sell on Amazon United States?

The niche generates $61K/yr across 63 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (43/100).

How competitive is the calendar planner 2023-24 niche?

39 brands and 173 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in calendar planner 2023-24?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 2.8%.

When does demand for calendar planner 2023-24 peak?

Demand peaks in Jan–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the calendar planner 2023-24 niche?

Listings span $6.26–$282.91; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 4,512 reviews — the moat a new listing must climb.

calendar planner 2023-24

Skip it

Soft demand (-26.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$28.00

avg listing price — sweet spot $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Returns

Good2.8%

return rate — above 5% kills the launch gate

Price range

Okay$6.26–$282.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,512.08

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$61K

$61K/yr · 184K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, calendar planner 2023-24 is a $61K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

calendar planner 2023-24 market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $84K–$112K; units × avg price
Conversion rate: 1.2%
Avg BSR: #634
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 10.5%
Avg brand age: 31 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

173

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

36%

Top 20: 70%

Open market

50%

Freedom Mastery13%
Templatables9%
ZERONE CENTRE8%
Taja8%
KAICN6%
ZICOTO5%

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -26.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top calendar planner 2023-24 search terms

life planner65K/yr -10.2%0.5% conv.
goals journal25K/yr -31.2%1.2% conv.
goal journal18K/yr -28.2%1.3% conv.
goal setting planner26K/yr -38.7%0.9% conv.
goal setting journal18K/yr -49.2%1.3% conv.
goal book10K/yr -31.5%1.3% conv.
goal planner for women7K/yr +6.0%1.1% conv.
goals notebook8K/yr -45.2%1.7% conv.
goal notebook6K/yr -31.1%1.6% conv.
goal planner 2025575/yr -12.1%0.0% conv.

All search terms

Top calendar planner 2023-24 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets

ZERONE CENTRE$13.974.7★242 rev

Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5

Templatables$14.954.4★116 rev

Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green

Taja$6.534.6★2,299 rev

Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink

KAICN$6.544.6★4,741 rev

Beautiful To Do List Notebook - Aesthetic Daily Planner to Easily Organize Your Tasks And Boost Productivity - Stylish Undated ADHD Planner Gift and The Perfect School or Office Supplies For Women

ZICOTO$7.784.7★3,481 rev

Newest

by launch date

Blue Sky Life Note It 2026-2027 Academic Year Weekly and Monthly Planner July 2026 - June 2027 8.5 x 11 Flexible Cover Laminated Tabs Wirebound Storage Pocket Hannah

Blue Sky$23.5464 rev

7mo ago

Manifestation Journal 52-Week Undated Guided Law of Attraction Journal with Prompts Habit Tracker Vision Board Goals & Reflection Tools | for Women & Men | Gift Box + Pen

Bold Tuesday$30.2066 rev

7mo ago

Intelligent Change Life Designer Journal Guided Life Planner for Goal Setting & Self Reflection Undated 10 Year Vision Book for Personal Growth & Mindfulness Natural Cotton Hardcover

Intelligent Change$35.9134 rev

11mo ago

QICLM Goals Quotes Motivational Notebook Journal Inspirational Office Notebook for Work Motivational Gifts for Women Men Gifts for Office Coworkers Hardcover Spiral Notebooks 5.5x8.3

QICLM$11.4515 rev

1y ago

AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Blue (FD2-200-20)

AT-A-GLANCE$15.7053 rev

1y ago

What buyers say about calendar planner 2023-24

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification18%

“Great Organizer”

Ease Of Use15%

“Easy to hang”

Quality-Overall13%

“Amazing Quality”

Design-Overall6%

“The design itself is beautiful”

Value For Money5%

“Great buy”

Size-Overall5%

“love the size”

Advertised Vs Actual Product5%

“As described”

Paper Quality4%

“Sturdy, nice paper good value”

Assembly/Installation2%

“easy to install”

Fun/Entertainment Experience2%

“earning fun rewards”

What buyers complain about

Value For Money18%

“This one was a little cheaper”

Advertised Vs Actual Product8%

“Misleading”

Size-Overall6%

“Wrong size”

Functionality-Overall5%

“does not function properly”

Software/Application5%

“Glitchy App”

Durability4%

“Broke in just a few months”

Connectivity-Overall4%

“Again, would not connect”

Ease Of Use3%

“it is difficult to read”

Quality-Overall3%

“Absolute garbage”

Assembly/Installation3%

“Difficult setup”

Top return reasons

Size-Overall34%

Value For Money13%

Advertised Vs Actual Product12%

Functionality-Overall7%

Design-Overall3%

Connectivity-Overall2%

Compatibility-Overall2%

Paper Quality2%

Color2%