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Calendar Planner 2023-24

soft demand (-26.3% this quarter) — Calendar Planner 2023-24 doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 282 of 426 Office Products niches · −4 vs the category median of 47

Market size 15Growth 12Conversion 15Competition 79Returns 55Price range 31Avg price 95Brand share 91Review moat 25Quality gap 30
This niche Category average · 426 niches

Is Calendar Planner 2023-24 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Calendar Planner 2023-24 is a $61K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.

Calendar Planner 2023-24: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.3% over the last 90 days and 1.2% of searches end in a purchase.

$61K

revenue / yr

Units sold / yr4K
Search volume / yr-26.3%184K
Conversion rate1.2%
Avg price$28.00

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers39 · 173
Top-5 product click share36%
Open market56%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 63 products

Sponsored placement94%
New entrants (1y)11· 7 succeeded
Avg rating4.6★
Avg reviews4,512

Top Calendar Planner 2023-24 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

$0$2K$4K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

173

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

36%

Top 20: 70%

Open market

50%

  • Freedom Mastery13%
  • Templatables9%
  • ZERONE CENTRE8%
  • Taja8%
  • KAICN6%
  • ZICOTO5%

Calendar Planner 2023-24 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume184KCVR1.2%Products63Brands39Top 5 Brands44%OOS Rate10.5%Rating4.6★Reviews4,512Avg BSR#634
15K10KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.4×

Top Calendar Planner 2023-24 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • life planner65K/yr
  • goals journal25K/yr
  • goal journal18K/yr
  • goal setting planner26K/yr
  • goal setting journal18K/yr
  • goal book10K/yr
  • goal planner for women7K/yr
  • goals notebook8K/yr
  • goal notebook6K/yr
  • goal planner 2025575/yr

What reviews say buyers love and hate about Calendar Planner 2023-24

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Document Organizing/Classification18%

Great Organizer

Ease Of Use15%

Easy to hang

Quality-Overall13%

Amazing Quality

Design-Overall6%

The design itself is beautiful

Value For Money5%

Great buy

What buyers complain about

59% of reviews
Value For Money18%

This one was a little cheaper

Advertised Vs Actual Product8%

Misleading

Size-Overall6%

Wrong size

Functionality-Overall5%

does not function properly

Software/Application5%

Glitchy App

Calendar Planner 2023-24 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Value For Money
13%
3Advertised Vs Actual Product
12%
4Functionality-Overall
7%
5Design-Overall
3%

Common Calendar Planner 2023-24 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Calendar Planner 2023-24 43/100 on Amazon United States — Skip it. The niche generates $61K/yr across 63 tracked products. 7 of 11 products launched in the last 360 days are still selling. Search demand moved -26.3% over the last 90 days.
Search demand for Calendar Planner 2023-24 on Amazon United States peaks in Jan–Dec, where the busiest month runs 3.4× the quietest.