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Calendar Planner 2023-24

Fail

Demand is soft, at -26.3% this quarter, so Calendar Planner 2023-24 is a Fail.

Flapen Score
43
43 / 100
Ranks 282 of 426 Office Products niches · −4 vs the category median of 47
Market size
$61K/yr184K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
36%top-5 click share · 39 brands · 173 sellers

Flapen Score

Calendar Planner 2023-24 against its category

The dotted line is the Office Products average. Past it, Calendar Planner 2023-24 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calendar Planner 2023-24 market on Amazon at a glance

Shoppers on Amazon United States searched for Calendar Planner 2023-24 184K times last year and spent an estimated $61K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
1.2%
Market size, estimated
$61Ka year
Peak month
January3.4× the quietest month
Top search term
life planner65K searches a year

02 · Price

A sale here is worth $28.00.

Listings sell for $28.00 on average, from $6.26 to $282.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.00 that is $0 to $3K a year per listing.

Average price
$28.00inside the $15 to $100 sweet spot
Price range
$6.26–$282.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #634 within Personal Organizers. It carries 4,512 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#634in Personal Organizers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,512per listing
Listings tracked
63

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top Calendar Planner 2023-24 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

173

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

36%

Top 20: 70%

Open market

50%

  • Brand 113%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Calendar Planner 2023-24 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Calendar Planner 2023-24 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • life planner65K/yr
  • goals journal25K/yr
  • goal journal18K/yr
  • goal setting planner26K/yr
  • goal setting journal18K/yr
  • goal book10K/yr
  • goal planner for women7K/yr
  • goals notebook8K/yr
  • goal notebook6K/yr
  • goal planner 2025575/yr

Reviews and returns

What reviews say buyers love and hate about Calendar Planner 2023-24

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Document Organizing/Classification”
18%of negative reviews mention “Value For Money”
2.8%of orders come back
“This one was a little cheaper”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Calendar Planner 2023-24 questions

Answered from the same tracked data.