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Bygone Mark Bookmark with Pen Holder

Fail

Demand is soft, at -60.1% this quarter, so Bygone Mark Bookmark with Pen Holder is a Fail.

Flapen Score
40
40 / 100
Ranks 326 of 426 Office Products niches · −7 vs the category median of 47
Market size
$55K/yr511K searches / yr
90-day growth
-60.1%search demand this quarter
Competition
42%top-5 click share · 34 brands · 36 sellers

Flapen Score

Bygone Mark Bookmark with Pen Holder against its category

The dotted line is the Office Products average. Past it, Bygone Mark Bookmark with Pen Holder is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bygone Mark Bookmark with Pen Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Bygone Mark Bookmark with Pen Holder 511K times last year and spent an estimated $55K. The top 5 brands take 51% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
511K
Growth, 90 days vs prior 90
-60.1%
Conversion, latest week
1.4%
Market size, estimated
$55Ka year
Peak month
November48.2× the quietest month
Top search term
bookmark pen holder18K searches a year

02 · Price

A sale here is worth $7.70.

Listings sell for $7.70 on average, from $4.22 to $16.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $7.70 that is $770 to $2K a year per listing.

Average price
$7.70under the $15 to $100 sweet spot
Price range
$4.22–$16.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$770–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,019 within Book Covers & Book Accessories. It carries 356 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#1,019in Book Covers & Book Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
356per listing
Listings tracked
41

04 · Newcomers

2 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
2Amazon's first-year sales bar
Average brand age
20 months

Products

Top Bygone Mark Bookmark with Pen Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 rising

Sellers

36

Top-5 brand share

51%

Top 20: 87%

Top-5 click share

42%

Top 20: 80%

Open market

45%

  • Brand 122%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Bygone Mark Bookmark with Pen Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 48.2×

Search terms

Top Bygone Mark Bookmark with Pen Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bookmark pen holder18K/yr
  • bookmark with pen holder17K/yr
  • magnetic bookmark pen holder94K/yr
  • magnetic bookmark with pen holder15K/yr
  • pen holder bookmark12K/yr
  • magnetic bookmarks with pen holder8K/yr
  • book mark with pen holder6K/yr
  • bygone mark bookmark with pen holder88K/yr
  • magnetic leather bookmark with pen holder6K/yr
  • magnetic pen holder bookmark34K/yr

Reviews and returns

What reviews say buyers love and hate about Bygone Mark Bookmark with Pen Holder

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Too small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bygone Mark Bookmark with Pen Holder questions

Answered from the same tracked data.