Bullet Journal Ruler

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months

437K

Growth, 90 days vs prior 90

-56.8%

Conversion, latest week

4.0%

Market size, estimated

$197Ka year

Peak month

December9.4× the quietest month

Top search term

pencil board62K searches a year

Listings sell for $11.41 on average, from $6.61 to $16.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $11.41 that is $1K to $3K a year per listing.

Average price

$11.41under the $15 to $100 sweet spot

Price range

$6.61–$16.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.6%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,039 within Planners, Refills & Covers. It carries 125 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

100%

Out of stock, average day

12.2%

Average rank

#1,039in Planners, Refills & Covers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

125per listing

Listings tracked

43

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months