Budget Binder

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

609K

Growth, 90 days vs prior 90

-24.1%

Conversion, latest week

1.1%

Market size, estimated

$65Ka year

Peak month

January5.6× the quietest month

Top search term

a6 binder518K searches a year

Listings sell for $10.23 on average, from $5.99 to $24.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.23 that is $1K to $3K a year per listing.

Average price

$10.23under the $15 to $100 sweet spot

Price range

$5.99–$24.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #170 within Binders & Binding Systems. It carries 6,204 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#170in Binders & Binding Systems

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

6,204per listing

Listings tracked

47

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months