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Boys Journal

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -25.7% this quarter, so Boys Journal is a Maybe.

Flapen Score
53
53 / 100
Top 17% of 426 Office Products niches · +6 vs the category median of 47
Market size
$159K/yr261K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
35%top-5 click share · 29 brands · 163 sellers

Flapen Score

Boys Journal against its category

The dotted line is the Office Products average. Past it, Boys Journal is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Journal market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Journal 261K times last year and spent an estimated $159K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
4.6%
Market size, estimated
$159Ka year
Peak month
December3.9× the quietest month
Top search term
boys journal36K searches a year

02 · Price

A sale here is worth $13.36.

Listings sell for $13.36 on average, from $4.53 to $32.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $13.36 that is $1K to $3K a year per listing.

Average price
$13.36under the $15 to $100 sweet spot
Price range
$4.53–$32.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #139 within Personal Organizers. It carries 1,303 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#139in Personal Organizers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,303per listing
Listings tracked
44

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Boys Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

163

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

35%

Top 20: 81%

Open market

42%

  • Brand 117%
  • Brand 216%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Boys Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Boys Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys journal36K/yr
  • kids journals for boys28K/yr
  • journal for boys30K/yr
  • diary for boys16K/yr
  • boys diary15K/yr
  • boys notebook14K/yr
  • journal for boys ages 8-1212K/yr
  • boy journal11K/yr
  • boys diary with lock and key8K/yr
  • boys journal with lock13K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Journal

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Locking Mechanism”
1.1%of orders come back
“lock is terrible”
A buyer, on “Locking Mechanism”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Boys Journal questions

Answered from the same tracked data.