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Bookmark Holder

Maybe

The average product has only 229 reviews. But shoppers spend an estimated $62K a year here, so Bookmark Holder is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 426 Office Products niches · +3 vs the category median of 47
Market size
$62K/yr314K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
31%top-5 click share · 36 brands · 39 sellers

Flapen Score

Bookmark Holder against its category

The dotted line is the Office Products average. Past it, Bookmark Holder is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bookmark Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Bookmark Holder 314K times last year and spent an estimated $62K. The top 5 brands take 48% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
1.4%
Market size, estimated
$62Ka year
Top search term
bookmark holder175K searches a year

02 · Price

A sale here is worth $14.59.

Listings sell for $14.59 on average, from $4.94 to $37.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.59 that is $0 to $1K a year per listing.

Average price
$14.59under the $15 to $100 sweet spot
Price range
$4.94–$37.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,269 within Book Covers & Book Accessories. It carries 229 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#1,269in Book Covers & Book Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
229per listing
Listings tracked
65

04 · Newcomers

2 of last year's 41 launches cleared the first-year sales bar.

41 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
41
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Bookmark Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

39

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

31%

Top 20: 65%

Open market

46%

  • Brand 113%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Bookmark Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.4× · 10 of 12 months tracked

Search terms

Top Bookmark Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bookmark holder175K/yr
  • bookmark display50K/yr
  • book mark holder26K/yr
  • bookmark holder for bookshelf12K/yr
  • bookmark holder display15K/yr
  • bookmark storage9K/yr
  • book mark holder display7K/yr
  • bookmark organizer5K/yr
  • bookmark holders6K/yr
  • bookmark box4K/yr

Reviews and returns

What reviews say buyers love and hate about Bookmark Holder

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bookmark Holder questions

Answered from the same tracked data.