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Book Page Holder

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -25.2% this quarter, so Book Page Holder is a Maybe.

Flapen Score
50
50 / 100
Top 28% of 426 Office Products niches · +3 vs the category median of 47
Market size
$256K/yr961K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
48%top-5 click share · 22 brands · 25 sellers

Flapen Score

Book Page Holder against its category

The dotted line is the Office Products average. Past it, Book Page Holder is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Book Page Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Book Page Holder 961K times last year and spent an estimated $256K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $256K a year.

Searches, last 12 months
961K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
3.1%
Market size, estimated
$256Ka year
Peak month
December3.2× the quietest month
Top search term
book page holder298K searches a year

02 · Price

A sale here is worth $8.62.

Listings sell for $8.62 on average, from $5.19 to $19.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $8.62 that is $6K to $9K a year per listing.

Average price
$8.62under the $15 to $100 sweet spot
Price range
$5.19–$19.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #461 within Book Covers & Book Accessories. It carries 1,063 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
3.1%
Average rank
#461in Book Covers & Book Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,063per listing
Listings tracked
25

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Book Page Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

25

Top-5 brand share

51%

Top 20: 98%

Top-5 click share

48%

Top 20: 94%

Open market

44%

  • Brand 123%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Book Page Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Book Page Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • book page holder298K/yr
  • page holder123K/yr
  • thumb book page holder82K/yr
  • page holders for reading66K/yr
  • book holder thumb43K/yr
  • thumb page holder42K/yr
  • page holder for thumb36K/yr
  • book thumb page holder51K/yr
  • book opener holder34K/yr
  • book page holders for reading63K/yr

Reviews and returns

What reviews say buyers love and hate about Book Page Holder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Ease Of Use”
1.2%of orders come back
“Not all that useful”
A buyer, on “Ease Of Use”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Book Page Holder questions

Answered from the same tracked data.