Book Journal

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-40.6%

Conversion, latest week

1.0%

Market size, estimated

$235Ka year

Peak month

January4.5× the quietest month

Top search term

reading journal501K searches a year

Listings sell for $13.56 on average, from $6.91 to $31.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $13.56 that is $1K to $3K a year per listing.

Average price

$13.56under the $15 to $100 sweet spot

Price range

$6.91–$31.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #327 within Personal Organizers. It carries 415 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

12.5%

Average rank

#327in Personal Organizers

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

415per listing

Listings tracked

42

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months