Binder 2 Pack
FailShoppers spend an estimated $14K a year here, so Binder 2 Pack is a Fail.
- Flapen Score
- 32 / 100Ranks 397 of 426 Office Products niches · −15 vs the category median of 4732
- Market size
- $14K/yr34K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 42 sellers
Flapen Score
Binder 2 Pack against its category
The dotted line is the Office Products average. Past it, Binder 2 Pack is stronger. Inside it, weaker.
Market
The Binder 2 Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Binder 2 Pack 34K times last year and spent an estimated $14K. The top 5 brands take 89% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $14Ka year
- Top search term
- binder 2 pack9K searches a year
02 · Price
A sale here is worth $10.96.
Listings sell for $10.96 on average, from $3.07 to $16.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $10.96 that is $0 to $1K a year per listing.
- Average price
- $10.96under the $15 to $100 sweet spot
- Price range
- $3.07–$16.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #61 within Binders & Binding Systems. It carries 3,280 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 14.1%
- Average rank
- #61in Binders & Binding Systems
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 3,280per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Binder 2 Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2 Pack BinderX Extra Durable 3 Ring Binder 1 Inch Binder Round Rings Fits 350 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute 1 Inch Binders 3 Ring Pink & Purple
- Price
- $12.95
- Rating
- 4.8/5
- Reviews
- 392
- Age
- 1y ago

SUNEE 3 Ring Binder 1 Inch 2 Pack Clear View Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies White
- Price
- $10.76
- Rating
- 4.7/5
- Reviews
- 372
- Age
- 2y ago

Sooez 2 Pack 3 Ring Binder with Metal Corners Cute 1 Inch Binders Fits 175 Sheets of Paperwork Three Ring Recipe Binder with Pocket for Women School Office Supplies 8.5 x 11 Pink & Purple
- Price
- $9.89
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 7mo ago

SUNEE 3 Ring Binder 1 Inch 2 Pack Clear View PVC-Free (Fit 8.5x11 Inches) for School or Office Sage Green
- Price
- $12.50
- Rating
- 4.7/5
- Reviews
- 616
- Age
- 1y ago

2 Pack BinderX Extra Durable 3 Ring Binder 2 Inch Binder Round Ring Fits 900 Sheets of 8.5x11 Paper Customizable View Cover with Inside Pockets Cute School Supplies for Girls Pink & Purple
- Price
- $15.88
- Rating
- 4.8/5
- Reviews
- 392
- Age
- 1y ago
Trending
estimated 90-day click momentum
Deli 1-inch 3 Ring Binder with 2 Interior Pockets 175 Sheets Capacity 1 inch Binders fits 11 x 8.5 US Letter Size Pink 2 Pack
- Price
- $13.75
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 9mo ago

SUNEE 3 Ring Binder 1 Inch 2 Pack Clear View Binder Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies Pink & Purple
- Price
- $12.41
- Rating
- 4.7/5
- Reviews
- 616
- Age
- 9mo ago

Sooez 2 Pack 3 Ring Binder with Metal Corners Cute 1 Inch Binders Fits 175 Sheets of Paperwork Three Ring Recipe Binder with Pocket for Women School Office Supplies 8.5 x 11 Pink & Purple
- Price
- $9.89
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 7mo ago

Avery Standard View 3 Ring Binder 1 Round Rings 175-Sheet Capacity 1.4 Inch Wide Spine 1 White Binder Ideal for Lightweight Organization and Occasional Referencing (05760)
- Price
- $3.07
- Rating
- 4.6/5
- Reviews
- 2,515
- Age
- 20y ago

Aesthetic 3 Ring Binder Set of 2 - Sturdy 1 Inch Binder Fits Letter Sized Paper - A Cute Three Hole Ring Holder for Women or Men with Pocket Easily Organizes Your Paperwork for School Office or Work
- Price
- $10.61
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago
Newest
by launch date
Sooez 2 Pack 3 Ring Binder with Metal Corners Cute 1 Inch Binders Fits 175 Sheets of Paperwork Three Ring Recipe Binder with Pocket for Women School Office Supplies 8.5 x 11 Pink & Purple
- Price
- $9.89
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 7mo ago

Aesthetic 3 Ring Binder Set of 2 - Sturdy 1 Inch Binder Fits Letter Sized Paper - A Cute Three Hole Ring Holder for Women or Men with Pocket Easily Organizes Your Paperwork for School Office or Work
- Price
- $10.61
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago

Aesthetic 3 Ring Binder Set of 2 - Sturdy 1 Inch Binder Fits Letter Sized Paper - A Cute Three Hole Ring Holder for Women or Men with Pocket Easily Organizes Your Paperwork for School Office or Work
- Price
- $9.94
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago

Deli 1-inch 3 Ring Binder with 2 Interior Pockets 175 Sheets Capacity 1 inch Binders fits 11 x 8.5 US Letter Size Pink 2 Pack
- Price
- $13.75
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 9mo ago

SUNEE 3 Ring Binder 1 Inch 2 Pack Clear View Binder Three Ring PVC-Free (Fit 8.5x11 Inches) for School or Office Supplies Pink & Purple
- Price
- $12.41
- Rating
- 4.7/5
- Reviews
- 616
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
42
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
8%
- Sooez40%
- SUNEE30%
- ZICOTO7%
- Amazon Basics7%
- Samsill5%
- Avery4%
- Open — no brand owns it (3 brands, 8%)
Demand
Binder 2 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 4.1× · 10 of 12 months tracked
Search terms
Top Binder 2 Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- binder 2 pack9K/yr
- 3 ring binder 2 pack5K/yr
- binders 2 pack4K/yr
- 2 pack binder4K/yr
- 1 inch binder 2 pack5K/yr
- 1 inch binders 3 ring 2 pack6K/yr
Reviews and returns
What reviews say buyers love and hate about Binder 2 Pack
We read the reviews and the return reasons for every product selling here.
“Expensive for how low the quality is”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Binder 2 Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









