Is adhd planner profitable to sell on Amazon United States?

The niche generates $166K/yr across 24 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Skip it (48/100).

How competitive is the adhd planner niche?

19 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in adhd planner?

Top complaints mined from reviews: Document Organizing/Classification, Value For Money, Paper Quality. The return rate is 1.9%.

When does demand for adhd planner peak?

Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the adhd planner niche?

Listings span $4.30–$51.12; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 1,698 reviews — the moat a new listing must climb.

adhd planner

Skip it

Soft demand (-26.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$17.50

avg listing price — sweet spot $15–$100

Price range

Great$4.30–$51.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,697.63

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$166K

$166K/yr · 885K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, adhd planner is a $166K/yr Amazon United States market (885K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

adhd planner market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $219K–$263K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,156
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 7.7%
Avg brand age: 28 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

33%

Templatables33%
meDolove10%
Freedom Mastery7%
The Anti-Boring Project7%
Timely Planner6%
ZICOTO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top adhd planner search terms

adhd planner476K/yr -24.2%0.9% conv.
adhd planner for adults women133K/yr -39.9%1.0% conv.
adhd planner for adults46K/yr -19.5%0.9% conv.
neurodivergent planner19K/yr -0.6%0.3% conv.
the ultimate adhd planner21K/yr -47.6%0.7% conv.
adhd notebook18K/yr +7.3%0.3% conv.
adhd journal22K/yr -3.4%0.2% conv.
adhd daily planner23K/yr -22.8%1.2% conv.
adhd calendar17K/yr -14.9%0.3% conv.
adhd executive functioning planner15K/yr -36.7%1.0% conv.

All search terms

Top adhd planner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ADHD Daily Planner for Neurodivergent Adults - Productivity Daily Planner & Task Management to Stay Organized and Focused (Rainbow)

Templatables$14.714.3★791 rev

ADHD Daily Planner Notepad for Neurodivergent Adults - Productivity Daily Planner Desk Pad & Task Management to Stay Organized and Focused Note Pad (Rainbow A4 Portrait)

Templatables$14.134.6★217 rev

Time Blocking and ADHD Planner by Refine Days. 180 Undated Pages To Do List Hourly Schedule Daily and Monthly Agenda. Time Management & Productivity Notebook. A5 (Green)

Timely Planner$26.064.4★140 rev

The Anti-Planner: How to Get Stuff Done When You Dont Feel Like It - 165+ ADHD Tools for Productivity & Cleaning Adult Activity Book & Planner Alternative Gifts for Neurodivergent Adults & Women

The Anti-Boring Project$49.524.4★233 rev

ADHD Daily Planner - Productivity & Undated Task Management Organizer for Neurodivergent Adults Focused Planner for Men & Women - B5 Colorful Flowers

meDolove$7.964.4★333 rev

Newest

by launch date

ADHD Planner for Adults Undated Daily Executive Function Planner with Energy Task Management & Focus Tools GRANROUTO B5 Hardcover Productivity Journal Time Blindness & Neurodivergent Organizer

Granrouto$29.169 rev

4mo ago

Lamare ADHD Planner for Adults Women The Ultimate Daily Productivity Planner

Lamare$17.6314 rev

4mo ago

The Advanced Productivity Planner Undated Daily Weekly & Monthly Planning System with Time Blocking Goal Setting & Habit Tracking. Toolkit to Maximize Focus and Take Control of Your Time | A5

Refine Days$22.2932 rev

6mo ago

Beautiful Weekly Planner - The Perfect Undated To Do List Notepad with 52 Sheets - Aesthetic Calendar Pad & Office Desk Supplies For Women to Effectively Organize Your Work or Home Tasks

ZICOTO$4.30136 rev

8mo ago

ADHD Planner for Focus & Productivity: Task Management Hub with Color-Coded Sections for Calls Emails To-Dos Appointments & More. Reduce Overwhelm. A5 Durable Cover 100gsm Paper Spiral Bound

snootion$9.9061 rev

11mo ago

What buyers say about adhd planner

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification26%

“Good organizer”

Ease Of Use10%

“easy to write on”

Ease Of Cleaning9%

“offered great cleaning tips”

Design-Overall8%

“Love the design”

Quality-Overall7%

“Well made and affordable”

Value For Money6%

“Good deal”

Paper Quality6%

“Nice paper”

Color4%

“The colors are bright”

Size-Overall2%

“It fits perfectly in any bag”

Advertised Vs Actual Product2%

“Just as advertised”

What buyers complain about

Document Organizing/Classification9%

“Ironically unorganized”

Value For Money7%

“A little overpriced”

Paper Quality7%

“has thinner paper”

Size-Overall6%

“which was my mistake for not reading the dimensions”

Ease Of Use6%

“Cant actually use this”

Quality-Overall5%

“The quality is mediocre”

Writing Experience5%

“just don't really know what to write”

Durability3%

“I do wish it was more durable”

Print Quality3%

“It has about one each page with little duplicates”

Recycle/Reuse3%

“The pages arent reusable”

Top return reasons

Advertised Vs Actual Product23%

Size-Overall20%

Design-Overall7%

Functionality-Overall6%

Paper Quality5%

Value For Money5%

Document Organizing/Classification4%

Quality-Overall4%

Print Quality2%

Ease Of Use2%

Common questions

Is adhd planner profitable to sell on Amazon United States?: The niche generates $166K/yr across 24 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Skip it (48/100).
How competitive is the adhd planner niche?: 19 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in adhd planner?: Top complaints mined from reviews: Document Organizing/Classification, Value For Money, Paper Quality. The return rate is 1.9%.
When does demand for adhd planner peak?: Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the adhd planner niche?: Listings span $4.30–$51.12; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 1,698 reviews — the moat a new listing must climb.