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a6 planner inserts

Skip it

Soft demand (-33.4% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 8Conversion 30Competition 95Returns 49Price range 36Avg price 23Brand share 95Review moat 58Quality gap 24

Competition

Incredible20%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Review moat

Good1,185.7

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Price range

Okay$4.60–$20.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$142K

$142K/yr · 703K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.35

avg listing price — sweet spot $15–$100

Growth

Bad-33.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, a6 planner inserts is a $142K/yr Amazon United States market (703K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

a6 planner inserts market data

Units sold / yr
20K–25K
avg 100–250/product
Revenue / yr
$167K–$209K
units × avg price
Conversion rate
2.4%
Avg BSR
#236
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
10.1%
Avg brand age
39 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

60

Top-5 brand share

38%

Top 20: 81%

Top-5 click share

20%

Top 20: 53%

Open market

57%

  • Yaridar11%
  • Harphia9%
  • Antner8%
  • Homlive5%
  • Nokingo5%
  • Billtigif5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.4% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Top a6 planner inserts search terms

  • a6 binder inserts150K/yr
  • a6 planner inserts205K/yr
  • a6 inserts79K/yr
  • a6 paper51K/yr
  • a6 binder paper19K/yr
  • a6 binder accessories24K/yr
  • a6 refill paper23K/yr
  • a6 calendar inserts20K/yr
  • a6 paper refill15K/yr
  • a6 monthly planner inserts18K/yr
All search terms

Top a6 planner inserts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$11K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about a6 planner inserts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“Fits perfectly”

Quality-Overall12%

“Great quality and exactly as pictured”

Advertised Vs Actual Product12%

“Just as pictured”

Paper Quality11%

“Nice thick paper”

Document Organizing/Classification8%

“Great Organization item”

Value For Money7%

“well worth it”

Color4%

“the colors are pretty”

Ease Of Use3%

“easy to use”

Durability3%

“durable enough to handle frequent use, which makes flipping between months quick and easy”

Strength2%

“These were sturdy”

What buyers complain about

Size-Overall18%

“Sizing is off”

Paper Quality10%

“Paper is thin”

Advertised Vs Actual Product5%

“The photo is deceptive”

Durability4%

“it broke apart”

Document Organizing/Classification4%

“causing a problem if you use an organizer with dividers”

Print Quality4%

“some of the pages were folded and printed oddly”

Thickness3%

“The paper is thick”

Strength2%

“Flimsy”

Functionality-Overall2%

“it won't work”

Color2%

“The pages are beige not white -”

Top return reasons

Size-Overall71%
Advertised Vs Actual Product6%
Paper Quality4%
Value For Money3%
Paper Compatibility2%
Zipper Quality2%
Compatibility-Overall2%
Functionality-Overall1%
Quality-Overall1%
Defective Material/Parts1%

Common questions

Is a6 planner inserts profitable to sell on Amazon United States?
The niche generates $142K/yr across 89 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -33.4%. Flapen's verdict: Skip it (46/100).
How competitive is the a6 planner inserts niche?
50 brands and 60 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in a6 planner inserts?
Top complaints mined from reviews: Size-Overall, Paper Quality, Advertised Vs Actual Product. The return rate is 3.1%.
When does demand for a6 planner inserts peak?
Demand peaks in Jan–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the a6 planner inserts niche?
Listings span $4.60–$20.92; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 1,186 reviews — the moat a new listing must climb.