Is A5 Planner Inserts profitable to sell on Amazon United States?

Flapen scores A5 Planner Inserts 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $307K a year across 94 tracked products. 12 of the 35 products launched in the last year cleared the first-year sales bar. Search demand grew -33.1% in the last 90 days.

How competitive is the A5 Planner Inserts niche on Amazon United States?

48 brands and 53 sellers compete in A5 Planner Inserts on Amazon United States. The top 5 A5 Planner Inserts products take 23% of clicks, and the top 5 brands take 36%.

What do buyers complain about in A5 Planner Inserts?

A5 Planner Inserts buyers on Amazon United States complain most about Paper Quality, Size-Overall, and Thickness. An estimated 2.9% of orders come back.

When does demand for A5 Planner Inserts peak?

Search demand for A5 Planner Inserts on Amazon United States peaks in Jan–Dec, and the busiest month runs 3.0× the quietest.

What does it cost to enter the A5 Planner Inserts niche?

A5 Planner Inserts sells for $10.61 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.38 to $31.99. The average product has 1,038 reviews, the count a new listing must catch up to.

A5 Planner Inserts

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -33.1% this quarter, so A5 Planner Inserts is a Maybe.

Filters No Dominant Brand

Flapen Score: 51
51 / 100Top 24% of 426 Office Products niches · +4 vs the category median of 47
Market size: $307K/yr1.3M searches / yr
90-day growth: -33.1%search demand this quarter
Competition: 23%top-5 click share · 48 brands · 53 sellers

Flapen Score

A5 Planner Inserts against its category

The dotted line is the Office Products average. Past it, A5 Planner Inserts is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The A5 Planner Inserts market on Amazon at a glance

Shoppers on Amazon United States searched for A5 Planner Inserts 1.3M times last year and spent an estimated $307K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $307K a year.

Searches, last 12 months: 1.3M
Growth, 90 days vs prior 90: -33.1%
Conversion, latest week: 2.2%
Market size, estimated: $307Ka year
Peak month: January3.0× the quietest month
Top search term: a5 planner inserts516K searches a year

02 · Price

A sale here is worth $10.61.

Listings sell for $10.61 on average, from $5.38 to $31.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $10.61 that is $3K to $5K a year per listing.

Average price: $10.61under the $15 to $100 sweet spot
Price range: $5.38–$31.99
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 30K–40K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$5K
Returns: 2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #236 within Planners, Refills & Covers. It carries 1,038 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 14.0%
Average rank: #236in Planners, Refills & Covers
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 1,038per listing
Listings tracked: 94

04 · Newcomers

12 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 35
Successful launches: 12Amazon's first-year sales bar
Average brand age: 36 months

Products

Top A5 Planner Inserts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

Top-5 brand share

36%

Top 20: 82%

Top-5 click share

23%

Top 20: 55%

Open market

60%

Brand 111%
Brand 27%
Brand 37%
Brand 45%
Brand 55%
Brand 65%

Demand

A5 Planner Inserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Dec · busiest ÷ quietest = 3.0×

Search terms

Top A5 Planner Inserts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

a5 planner inserts516K/yr -43.6%1.9% conv.
a5 binder inserts142K/yr -28.2%1.8% conv.
a5 inserts95K/yr +5.0%1.7% conv.
a5 planner accessories94K/yr -42.0%0.7% conv.
a5 binder accessories42K/yr -11.5%0.9% conv.
planner inserts65K/yr -45.1%0.4% conv.
planner refills53K/yr -29.8%0.5% conv.
a5 6 ring binder inserts40K/yr -33.6%2.1% conv.
a5 calendar inserts37K/yr -15.6%4.3% conv.
a5 weekly planner inserts30K/yr -12.6%2.1% conv.

Reviews and returns

What reviews say buyers love and hate about A5 Planner Inserts

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Document Organizing/Classification”

13%of negative reviews mention “Paper Quality”

2.9%of orders come back

“I wish the paper was a little thicker”

A buyer, on “Paper Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common A5 Planner Inserts questions

Answered from the same tracked data.

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