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75 Hard

Fail

The top 5 products take 100% of clicks, so 75 Hard is a Fail.

Flapen Score
40
40 / 100
Ranks 326 of 426 Office Products niches · −7 vs the category median of 47
Market size
$502K/yr152K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

75 Hard against its category

The dotted line is the Office Products average. Past it, 75 Hard is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 75 Hard market on Amazon at a glance

Shoppers on Amazon United States searched for 75 Hard 152K times last year and spent an estimated $502K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $502K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
4.6%
Market size, estimated
$502Ka year
Top search term
75 hard challenge book56K searches a year

02 · Price

A sale here is worth $71.82.

Listings sell for $71.82 on average, from $9.44 to $194.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $71.82 that is $72K to $90K a year per listing.

Average price
$71.82inside the $15 to $100 sweet spot
Price range
$9.44–$194.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$72K–$90K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.9% of listings are out of stock. The average listing ranks #175 within Personal Organizers. It carries 412 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
36.9%
Average rank
#175in Personal Organizers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
412per listing
Listings tracked
3

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top 75 Hard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 220%
  • Brand 35%

Search terms

Top 75 Hard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 75 hard challenge book56K/yr
  • 75 hard60K/yr
  • 75 hard journal17K/yr
  • 75 day hard challenge book10K/yr
  • 75 hard challenge9K/yr

Reviews and returns

What reviews say buyers love and hate about 75 Hard

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Measurement/Reading Accuracy”
2.0%of orders come back
“The challenge tracker is redundant in several places in terms of tracking water intake”
A buyer, on “Measurement/Reading Accuracy”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common 75 Hard questions

Answered from the same tracked data.