Skip to content

5x7 Toploader

Fail

Shoppers spend an estimated $28K a year here, so 5x7 Toploader is a Fail.

Flapen Score
42
42 / 100
Ranks 298 of 426 Office Products niches · −5 vs the category median of 47
Market size
$28K/yr23K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
64%top-5 click share · 13 brands · 46 sellers

Flapen Score

5x7 Toploader against its category

The dotted line is the Office Products average. Past it, 5x7 Toploader is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5x7 Toploader market on Amazon at a glance

Shoppers on Amazon United States searched for 5x7 Toploader 23K times last year and spent an estimated $28K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
8.6%
Market size, estimated
$28Ka year
Peak month
November5.3× the quietest month
Top search term
5x7 toploader14K searches a year

02 · Price

A sale here is worth $14.10.

Listings sell for $14.10 on average, from $7.23 to $24.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.10 that is $1K to $4K a year per listing.

Average price
$14.10under the $15 to $100 sweet spot
Price range
$7.23–$24.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #422 within Binders & Binding Systems. It carries 124 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
0.7%
Average rank
#422in Binders & Binding Systems
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
124per listing
Listings tracked
18

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top 5x7 Toploader products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

46

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • Brand 120%
  • Brand 215%
  • Brand 314%
  • Brand 411%
  • Brand 510%
  • Brand 610%

Demand

5x7 Toploader search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top 5x7 Toploader search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5x7 toploader14K/yr
  • 5x7 top loaders for cards5K/yr
  • 5x7 top loader4K/yr

Reviews and returns

What reviews say buyers love and hate about 5x7 Toploader

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Size-Overall”
2.9%of orders come back
“they lost the one star for not actually fitting the card”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 5x7 Toploader questions

Answered from the same tracked data.