2025 planner
Worth a lookShows a $7.3M/yr market, but soft demand (-44.6% this quarter) keeps it on the watch list.
Market size
Incredible$7.3M$7.3M/yr · 21.7M searches
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 6% kills the launch gate
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Good1,398.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.11–$282.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2025 planner is a $7.3M/yr Amazon United States market (21.7M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Aug–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 600K–800K
- avg 8,000–10,000/product
- Revenue / yr
- $8.7M–$11.6M
- units × avg price
- Launch success
- 87%
- 26 of 30 new (360d)
- Conversion rate
- 2.3%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 14.0%
- Avg brand age
- 38 months
- Avg seller age
- 158 days
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
41
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
32%
Top 20: 71%
Open market
24%
- Taja28%
- Forvencer16%
- VALOME13%
- Blue Sky10%
- ANECDOTE.6%
- ZOTIA3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.6% search growth over the last 90 days.Peak months: Jan, Aug, Dec · busiest ÷ quietest = 3.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 61 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
Forvencer$12.024.8★3,472 rev
Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers
Taja$7.484.7★1,595 rev
Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)
VALOME$7.754.7★673 rev
Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)
ANECDOTE.$21.884.4★5,694 rev
Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green
Taja$6.224.8★554 rev
Newest
by launch date
PAPERAGE Academic Planner Weekly & Monthly Planner & Calendar 12-Months July 2026 - June 2027 (7 x 8) School & Student Planning Agenda with Tabs Bonus Pages & Inner Pocket Pink
PAPERAGE$9.92965 rev
Forvencer Academic Planner 2026-2027 July 2026-June 2027 Weekly & Monthly Hardcover Calendar Planner 8.5 X 11 Daily Agenda Book School Office Notebook College Teacher Organizer A4 Purple
Forvencer$10.361,360 rev
Planner 2026-2027 - Academic Planner 2026-2027 Weekly and Monthly Planner July 2026 - June 2027 Calendar Planner 8 x 10 Colorful Monthly Tabs Twin-Wire Binding Back Pocket Holiday
Indeme$6.772,177 rev
Weekly To Do List Notepad 52 Undated Sheets (8.511) Undated Weekly Planner for Women & Men Desk Accessories and Supplies for Office Home and School
Kusrul$6.0549 rev
Academic Planner 2026-2027 Weekly and Monthly Calendar Planner Book July 2026 June 2027 Hardcover Organizer with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Black
JEJEGO$6.41628 rev
Trending
90-day click momentum
Blue Sky 15 Month 2026-2027 Weekly and Monthly Academic Year Planner Calendar April 2026 - June 2027 8.5 x 11 Hard Cover Wirebound Laminated Tabs Storage Pocket Includes Snap-in Ruler w/Sticky Notes & Sticker Sheet Londonberry White
Blue Sky$20.154.5★
PAPERAGE Academic Planner Weekly & Monthly Planner & Calendar 12-Months July 2026 - June 2027 (7 x 8) School & Student Planning Agenda with Tabs Bonus Pages & Inner Pocket Pink
PAPERAGE$9.924.7★
Weekly To Do List Notepad 52 Undated Sheets (8.511) Undated Weekly Planner for Women & Men Desk Accessories and Supplies for Office Home and School
Kusrul$6.054.9★
Blue Sky Day Designer 2026-2028 Monthly Academic Year 24 Month Planner Calendar July 2026 - June 2028 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint
Blue Sky$10.664.6★
Planner 2026-2027 8.5 x 11 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 Hardcover Large School Planning Agenda With Tabs Perfect for School & Office Supplies A4 Green
Taja$10.044.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Organizer”
“the quality is solid”
“Convenient size”
“Easy peezy”
“Great deal”
“Exactly as pictured”
“Very thoughtful design”
“Cute, thick paper, simple”
“Good writing experience”
“Color is super cute”
What buyers complain about
“It can be a little pricey”
“Small size”
“Flimsy junk paper”
“does not function properly”
“Falls apart”
“The price was high for the quality”
“The paper could be slightly thicker”
“it is deceiving”
“Glitchy App”
“Not a 2yr organizer”
Top return reasons
Common questions
- Is 2025 planner profitable to sell on Amazon United States?
- The niche generates $7.3M/yr across 61 tracked products. 26 of 30 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 2025 planner niche?
- 26 brands and 41 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in 2025 planner?
- Top complaints mined from reviews: Value For Money, Size-Overall, Paper Quality. The return rate is 2.0%.
- When does demand for 2025 planner peak?
- Demand peaks in Jan–Aug–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the 2025 planner niche?
- Listings span $5.11–$282.91; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 1,398 reviews — the moat a new listing must climb.
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