2025 Planner
2025 Planner shows a $7.3M/yr market, but soft demand (-44.6% this quarter) keeps it on the watch list.
Flapen Score
Top 17% of 426 Office Products niches · +6 vs the category median of 47
Is 2025 Planner profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 2025 Planner is a $7.3M/yr Amazon United States market (21.7M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Aug–Dec. Verdict: Worth a look — 53/100.
2025 Planner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -44.6% over the last 90 days and 2.3% of searches end in a purchase.
$7.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 61 products
Top 2025 Planner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
- Price
- $12.02
- Rating
- 4.8/5
- Reviews
- 3,472
- Age
- 6mo ago
Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers
- Price
- $7.48
- Rating
- 4.7/5
- Reviews
- 1,595
- Age
- 1y ago
Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)
- Price
- $7.75
- Rating
- 4.7/5
- Reviews
- 673
- Age
- 12mo ago
Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)
- Price
- $21.88
- Rating
- 4.4/5
- Reviews
- 5,694
- Age
- 6y ago
Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green
- Price
- $6.22
- Rating
- 4.8/5
- Reviews
- 554
- Age
- 9mo ago
Trending
90-day click momentum
Planner 2026-2027 8.5 x 11 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 Hardcover Large School Planning Agenda With Tabs Perfect for School & Office Supplies A4 Green
- Price
- $10.04
- Rating
- 4.7/5
- Reviews
- 748
- Age
- 6mo ago
Academic Planner 2026-2027 Weekly and Monthly Calendar Planner Book July 2026 June 2027 Hardcover Organizer with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Black
- Price
- $6.41
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 5mo ago
Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green
- Price
- $6.51
- Rating
- 4.7/5
- Reviews
- 833
- Age
- 6mo ago
Blue Sky Brook Gossen 15 Month 2026-2027 Weekly and Monthly Academic Year Planner Calendar April 2026 - June 2027 5 x 8 Flexible Cover With Zip Pouch Wirebound Laminated Tabs Storage Pocket Green Check
- Price
- $14.91
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 7mo ago
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
- Price
- $12.02
- Rating
- 4.8/5
- Reviews
- 3,472
- Age
- 6mo ago
Newest
by launch dateAcademic Planner 2026-2027 Weekly and Monthly Calendar Planner Book July 2026 June 2027 Hardcover Organizer with Tabs Perfect for Teachers Students Women & Men A5 (6.4 x 8.5) - Black
- Price
- $6.41
- Rating
- 4.7/5
- Reviews
- 628
- Age
- 5mo ago
Planner 2026-2027 8.5 x 11 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 Hardcover Large School Planning Agenda With Tabs Perfect for School & Office Supplies A4 Green
- Price
- $10.04
- Rating
- 4.7/5
- Reviews
- 748
- Age
- 6mo ago
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
- Price
- $12.02
- Rating
- 4.8/5
- Reviews
- 3,472
- Age
- 6mo ago
Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green
- Price
- $6.51
- Rating
- 4.7/5
- Reviews
- 833
- Age
- 6mo ago
Blue Sky Brook Gossen 15 Month 2026-2027 Weekly and Monthly Academic Year Planner Calendar April 2026 - June 2027 5 x 8 Flexible Cover With Zip Pouch Wirebound Laminated Tabs Storage Pocket Green Check
- Price
- $14.91
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
41
Top-5 brand share
72%
Top 20: 97%
Top-5 click share
32%
Top 20: 71%
Open market
24%
- Taja28%
- Forvencer16%
- VALOME13%
- Blue Sky10%
- ANECDOTE.6%
- ZOTIA3%
2025 Planner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Aug, Dec · busiest ÷ quietest = 3.3×
Top 2025 Planner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- planner5.4M/yr
- daily planner1.3M/yr
- 2026 planner5.9M/yr
- weekly planner998K/yr
- planners1.1M/yr
- monthly planner771K/yr
- agenda340K/yr
- calendar planner389K/yr
- academic planner359K/yr
- school planner253K/yr
What reviews say buyers love and hate about 2025 Planner
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great Organizer”
“the quality is solid”
“Convenient size”
“Easy peezy”
“Great deal”
What buyers complain about
51% of reviews“It can be a little pricey”
“Small size”
“Flimsy junk paper”
“does not function properly”
“Falls apart”
2025 Planner return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 2025 Planner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
