2025 Planner

Shoppers searched for this 21.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.3M a year.

Searches, last 12 months

21.7M

Growth, 90 days vs prior 90

-44.6%

Conversion, latest week

2.3%

Market size, estimated

$7.3Ma year

Peak month

January3.3× the quietest month

Top search term

planner5.4M searches a year

Listings sell for $14.47 on average, from $5.11 to $282.91. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 8,000 to 10,000 of them. At $14.47 that is $116K to $145K a year per listing.

Average price

$14.47under the $15 to $100 sweet spot

Price range

$5.11–$282.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

8,000–10,000

Revenue per listing a year

$116K–$145K

Returns

2.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #130 within Planners, Refills & Covers. It carries 1,398 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

14.0%

Average rank

#130in Planners, Refills & Covers

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

1,398per listing

Listings tracked

61

30 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

30

Successful launches

26Amazon's first-year sales bar

Average brand age

38 months