2025 calendar monthly planner
Worth a lookShows a $2.9M/yr market, but soft demand (-85.2% this quarter) keeps it on the watch list.
Market size
Incredible$2.9M$2.9M/yr · 7.2M searches
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,387.1avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.62–$23.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-85.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 2025 calendar monthly planner is a $2.9M/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 5,000–6,000/product
- Revenue / yr
- $2.4M–$2.8M
- units × avg price
- Launch success
- 58%
- 14 of 24 new (360d)
- Conversion rate
- 4.2%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 15.9%
- Avg brand age
- 30 months
- Avg seller age
- 165 days
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
31
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
33%
Top 20: 76%
Open market
25%
- Taja20%
- VALOME19%
- Forvencer12%
- Blue Sky10%
- SUNEE8%
- ZOTIA6%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -85.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 13.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers
Taja$7.484.7★1,595 rev
2026 Planner Weekly and Monthly Calendar Agenda Book Jan 2026 - Dec 2026 Hardcover Planning Academic Planner for Office School Supplies and Desk Accessories - A5 (6.3 x 8.5)
VALOME$8.544.7★2,797 rev
Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green
Taja$6.224.8★554 rev
Planner 2026-2027 Academic Weekly and Monthly Calendar Planner July 2026 - June 2027 Hardcover Planning Agenda Book for Desk Accessories and School Supplies - A5 Size (6.3 x 8.5)
VALOME$7.754.7★673 rev
Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise
Blue Sky$14.894.6★3,675 rev
Newest
by launch date
Happy Planner Disc Bound Planner July 2026June 2027 Includes 3 Extra Months and 2 Sticker Sheets Classic Size 7 x 9.25 Horizontal Layout Strawberry Picnic
The Happy Planner$23.19864 rev
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
Forvencer$12.023,472 rev
Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green
NOTBOKPA$6.51833 rev
Blue Sky Brook Gossen 15 Month 2026-2027 Weekly and Monthly Academic Year Planner Calendar April 2026 - June 2027 5 x 8 Flexible Cover With Zip Pouch Wirebound Laminated Tabs Storage Pocket Green Check
Blue Sky$14.9152 rev
Blue Sky 15 Month 2026-2027 Weekly and Monthly Academic Year Planner Calendar April 2026 - June 2027 8.5 x 11 Hard Cover Wirebound Laminated Tabs Storage Pocket Includes Snap-in Ruler w/Sticky Notes & Sticker Sheet Londonberry White
Blue Sky$20.1566 rev
Trending
90-day click momentum
2026 Weekly and Monthly Planner From January 2026 to December 2026 5.5 x 8.5 Daily Planner for Productivity Goal Setting & Time Management Organizer for Work & School - Orange Hard Cover
Yunaeduo$3.624.6★
Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green
NOTBOKPA$6.514.7★
M&G 2026 Planner Weekly and Monthly Planner Calendar Jan 2026-Feb 2027 Agenda Book With Monthly Tabs for School Work Home Supplies A5 8x5
M&G$4.224.9★
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
Forvencer$12.024.8★
Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 5 x 8 Flexible Cover Wirebound Laminated Tabs Enterprise
Blue Sky$9.934.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well organized”
“Good size”
“Great product from US”
“Great deal”
“Exactly as advertised”
“Cute design”
“Easy to write”
“large enough for me to write”
“Color is super cute”
“Thick paper”
What buyers complain about
“Small size”
“Poor Paper Quality”
“Declining quality”
“it is deceiving”
“I have issues with planners and organizing usually because I am really picky about how they should be organized and flow”
“Falling apart”
“thin paper”
“the print is so small”
“it is a little less colorful than pictured in person”
“Already used”
Top return reasons
Common questions
- Is 2025 calendar monthly planner profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 51 tracked products. 14 of 24 products launched in the last 360 days are still selling. 90-day search growth is -85.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the 2025 calendar monthly planner niche?
- 24 brands and 31 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in 2025 calendar monthly planner?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Quality-Overall. The return rate is 1.6%.
- When does demand for 2025 calendar monthly planner peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 13.1× the quietest.
- What does it cost to enter the 2025 calendar monthly planner niche?
- Listings span $3.62–$23.19; the average listing price is $9.48 (sweet spot $15–$100). The average incumbent carries 1,387 reviews — the moat a new listing must climb.
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