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2025 Calendar Monthly Planner

2025 Calendar Monthly Planner shows a $2.9M/yr market, but soft demand (-85.2% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 14% of 426 Office Products niches · +7 vs the category median of 47

Market size 96Growth 0Conversion 52Competition 82Returns 84Price range 42Avg price 29Brand share 60Review moat 53Quality gap 19
This niche Category average · 426 niches

Is 2025 Calendar Monthly Planner profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 2025 Calendar Monthly Planner is a $2.9M/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.

2025 Calendar Monthly Planner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -85.2% over the last 90 days and 4.2% of searches end in a purchase.

$2.9M

revenue / yr

Units sold / yr300K
Search volume / yr-85.2%7.2M
Conversion rate4.2%
Avg price$9.48

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers24 · 31
Top-5 product click share33%
Open market31%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement92%
New entrants (1y)24· 14 succeeded
Avg rating4.7★
Avg reviews1,387

Top 2025 Calendar Monthly Planner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

$0$86K$171K$257K$342K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

31

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

33%

Top 20: 76%

Open market

25%

  • Taja20%
  • VALOME19%
  • Forvencer12%
  • Blue Sky10%
  • SUNEE8%
  • ZOTIA6%

2025 Calendar Monthly Planner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7.2MCVR4.2%Products51Brands24Top 5 Brands69%OOS Rate15.9%Rating4.7★Reviews1,387Avg BSR#238
900K700KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 13.1×

Top 2025 Calendar Monthly Planner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 2026 planner5.9M/yr
  • 2025-2026 planner137K/yr
  • academic planner 2025-2026483K/yr
  • 2025-2026 planner weekly and monthly78K/yr
  • daily planner 2025-2026381K/yr
  • 2025 calendar book7K/yr
  • monthly calendar 20254K/yr
  • 2025 monthly planner 8.5 x 113K/yr
  • yearly planner 2025-202653K/yr
  • planner 2025-2026 for women65K/yr

What reviews say buyers love and hate about 2025 Calendar Monthly Planner

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Document Organizing/Classification27%

Very well organized

Size-Overall11%

Good size

Quality-Overall10%

Great product from US

Value For Money8%

Great deal

Advertised Vs Actual Product7%

Exactly as advertised

What buyers complain about

60% of reviews
Size-Overall16%

Small size

Paper Quality9%

Poor Paper Quality

Quality-Overall6%

Declining quality

Advertised Vs Actual Product6%

it is deceiving

Document Organizing/Classification6%

I have issues with planners and organizing usually because I am really picky about how they should be organized and flow

2025 Calendar Monthly Planner return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Advertised Vs Actual Product
11%
3Value For Money
5%
4Design-Overall
3%
5Paper Quality
3%

Common 2025 Calendar Monthly Planner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2025 Calendar Monthly Planner 54/100 on Amazon United States — Worth a look. The niche generates $2.9M/yr across 51 tracked products. 14 of 24 products launched in the last 360 days are still selling. Search demand moved -85.2% over the last 90 days.
Search demand for 2025 Calendar Monthly Planner on Amazon United States peaks in Jan–Nov–Dec, where the busiest month runs 13.1× the quietest.