2025 Calendar Monthly Planner
MaybeShoppers spend an estimated $2.9M a year here. But demand is soft, at -85.2% this quarter, so 2025 Calendar Monthly Planner is a Maybe.
- Flapen Score
- 54 / 100Top 14% of 426 Office Products niches · +7 vs the category median of 4754
- Market size
- $2.9M/yr7.2M searches / yr
- 90-day growth
- -85.2%search demand this quarter
- Competition
- 33%top-5 click share · 24 brands · 31 sellers
Flapen Score
2025 Calendar Monthly Planner against its category
The dotted line is the Office Products average. Past it, 2025 Calendar Monthly Planner is stronger. Inside it, weaker.
Market
The 2025 Calendar Monthly Planner market on Amazon at a glance
Shoppers on Amazon United States searched for 2025 Calendar Monthly Planner 7.2M times last year and spent an estimated $2.9M. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -85.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 7.2M
- Growth, 90 days vs prior 90
- -85.2%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $2.9Ma year
- Peak month
- January13.1× the quietest month
- Top search term
- 2026 planner5.9M searches a year
02 · Price
A sale here is worth $9.48.
Listings sell for $9.48 on average, from $3.62 to $23.19. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At $9.48 that is $47K to $57K a year per listing.
- Average price
- $9.48under the $15 to $100 sweet spot
- Price range
- $3.62–$23.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $47K–$57K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #238 within Planners, Refills & Covers. It carries 1,387 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 15.9%
- Average rank
- #238in Planners, Refills & Covers
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,387per listing
- Listings tracked
- 51
04 · Newcomers
14 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top 2025 Calendar Monthly Planner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
31
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
33%
Top 20: 76%
Open market
25%
- Brand 120%
- Brand 219%
- Brand 312%
- Brand 410%
- Brand 58%
- Brand 66%
Demand
2025 Calendar Monthly Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 13.1×
Search terms
Top 2025 Calendar Monthly Planner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 2026 planner5.9M/yr
- 2025-2026 planner137K/yr
- academic planner 2025-2026483K/yr
- 2025-2026 planner weekly and monthly78K/yr
- daily planner 2025-2026381K/yr
- 2025 calendar book7K/yr
- monthly calendar 20254K/yr
- 2025 monthly planner 8.5 x 113K/yr
- yearly planner 2025-202653K/yr
- planner 2025-2026 for women65K/yr
Reviews and returns
What reviews say buyers love and hate about 2025 Calendar Monthly Planner
We read the reviews and the return reasons for every product selling here.
“Small size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2025 Calendar Monthly Planner questions
Answered from the same tracked data.