yamaha guitar
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Review moat
Good601.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay$250.94avg listing price — sweet spot $15–$100
Market size
Bad$84K$84K/yr · 116K searches
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Price range
Bad$58.99–$835.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yamaha guitar is a $84K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
yamaha guitar market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $63K–$125K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 74%
- Out of stock
- 5.9%
- Avg brand age
- 69 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
94
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
20%
Top 20: 51%
Open market
20%
- Yamaha32%
- Fender22%
- Alvarez10%
- GLARRY6%
- Washburn6%
- enya4%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -10.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Top yamaha guitar search terms
- yamaha guitar acoustic28K/yr
- alvarez acoustic guitar17K/yr
- thin body acoustic guitar10K/yr
- acoustic electric8K/yr
- guitarra fender electroacustica8K/yr
- electric acoustic5K/yr
- thinline acoustic guitar7K/yr
- yamaha acoustic guitars8K/yr
- glarry acoustic guitar6K/yr
- cutaway acoustic guitar5K/yr
Top yamaha guitar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YAMAHA FG800J Solid Top Acoustic Guitar
Yamaha$249.264.7★366 rev
Washburn WA90CE Acoustic-Electric Guitar Kit Dreadnought Cutaway Built-In Tuner Okoume Body Perfect Holiday Gift for Adults Beginners Musicians & Live Performance
Washburn$106.864.5★122 rev
Fender California Debut Redondo CE Series Acoustic Guitar Beginner Guitar 2-Year Warranty Includes Built-In Tuner 2-Tone Sunburst
Fender$140.724.6★799 rev
Enya NOVA GO SP1 Carbon Fiber Travel Guitar - 35 Acoustic Electric with Smart AcousticPlus Technology Built-in Effects USB Recording Bluetooth Speaker Beginner Bundle with Gig Bag & Accessories
enya$243.184.6★122 rev
Natasha Carbon Fiber Acoustic Guitar 38-inch Steel-string Guitarra Durable 6-string Ultra-thin Guitar for Beginners (Black)
NataSha$194.284.5★65 rev
Newest
by launch date
GLARRY 41in Acoustic Electric Guitar Unique Round-back Design 6 String Cutaway Guitar Beginner Kit with EQ Bag Strap Picks Strings (Black Full-Right Handed)
GLARRY$88.955 rev
Yamaha FS800J Small Body Solid Top Acoustic Guitar Natural Concert
Yamaha$257.32366 rev
Fender California Redondo CE Acoustic-Electric Guitar - Natural Bundle with Gig Bag Strap Strings Picks and Austin Bazaar Instructional Video
Fender$171.1525 rev
Enya NOVA GO SP1 Carbon Fiber Travel Guitar - 35 Acoustic Electric with Smart AcousticPlus Technology Built-in Effects USB Recording Bluetooth Speaker Beginner Bundle with Gig Bag & Accessories
enya$243.18122 rev
Washburn WA90CE Acoustic-Electric Guitar Kit Dreadnought Cutaway Built-In Tuner Okoume Body Perfect Holiday Gift for Adults Beginners Musicians & Live Performance
Washburn$106.86122 rev
Trending
90-day click momentumGLARRY 41in Acoustic Electric Guitar Unique Round-back Design 6 String Cutaway Guitar Beginner Kit with EQ Bag Strap Picks Strings (Black Full-Right Handed)
GLARRY$88.953.0★
Fender California Redondo CE Acoustic-Electric Guitar - Natural Bundle with Gig Bag Strap Strings Picks and Austin Bazaar Instructional Video
Fender$171.154.9★
Alvarez Regent RD26 Dreadnought Acoustic Guitar Natural/Gloss
Alvarez$253.264.5★
Alvarez Regent 26 Series Folk/OM Electric-Acoustic Guitar with Deluxe Gig Bag Rosewood Fingerboard Natural
Alvarez$284.205.0★
Yamaha APX600M Thin Body Acoustic-Electric Guitar Matte Finish
Yamaha$338.284.6★
What buyers say about yamaha guitar
What buyers praise and complain about, mined from review topics.What buyers love
“The sound is beautiful”
“The build quality is excellent”
“Money well spent”
“Seems to stay in tune well”
“I absolutely love this bass”
“Just as advertised”
“This fit the bill”
“Easy to handle”
“Strings are nice and tight”
“Well built”
What buyers complain about
“feels good the strap was to small”
“Not tuned”
“Just weak quality control”
“Poor sound”
“It is a little big”
“Not worth the money”
“The tone does not replicate real wood”
“Defective”
“break so easily”
“off the amp”
Top return reasons
Common questions
- Is yamaha guitar profitable to sell on Amazon United States?
- The niche generates $84K/yr across 107 tracked products. 9 of 15 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the yamaha guitar niche?
- 25 brands and 94 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in yamaha guitar?
- Top complaints mined from reviews: Strap/String Quality, Tune Retention, Quality-Overall. The return rate is 3.4%.
- When does demand for yamaha guitar peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the yamaha guitar niche?
- Listings span $58.99–$835.52; the average listing price is $250.94 (sweet spot $15–$100). The average incumbent carries 602 reviews — the moat a new listing must climb.