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Yamaha Guitar

Fail

Buyers convert on only 0.3% of searches, so Yamaha Guitar is a Fail.

Flapen Score
41
41 / 100
Ranks 274 of 437 Musical Instruments niches · −3 vs the category median of 44
Market size
$84K/yr116K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
20%top-5 click share · 25 brands · 94 sellers

Flapen Score

Yamaha Guitar against its category

The dotted line is the Musical Instruments average. Past it, Yamaha Guitar is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yamaha Guitar market on Amazon at a glance

Shoppers on Amazon United States searched for Yamaha Guitar 116K times last year and spent an estimated $84K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
0.3%
Market size, estimated
$84Ka year
Peak month
October2.5× the quietest month
Top search term
yamaha guitar acoustic28K searches a year

02 · Price

A sale here is worth $250.94.

Listings sell for $250.94 on average, from $58.99 to $835.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $250.94 that is $0 to $25K a year per listing.

Average price
$250.94above the $15 to $100 sweet spot
Price range
$58.99–$835.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #110 within Guitars. It carries 602 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
64%
Out of stock, average day
5.9%
Average rank
#110in Guitars
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
602per listing
Listings tracked
107

04 · Newcomers

9 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
15
Successful launches
9Amazon's first-year sales bar
Average brand age
69 months

Products

Top Yamaha Guitar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

94

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

20%

Top 20: 51%

Open market

20%

  • Brand 132%
  • Brand 222%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Yamaha Guitar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Yamaha Guitar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yamaha guitar acoustic28K/yr
  • alvarez acoustic guitar17K/yr
  • thin body acoustic guitar10K/yr
  • acoustic electric8K/yr
  • guitarra fender electroacustica8K/yr
  • electric acoustic5K/yr
  • thinline acoustic guitar7K/yr
  • yamaha acoustic guitars8K/yr
  • glarry acoustic guitar6K/yr
  • cutaway acoustic guitar5K/yr

Reviews and returns

What reviews say buyers love and hate about Yamaha Guitar

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Audio Quality”
13%of negative reviews mention “Strap/String Quality”
3.4%of orders come back
“feels good the strap was to small”
A buyer, on “Strap/String Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yamaha Guitar questions

Answered from the same tracked data.