Guitar
Guitar shows a $7.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 5% of 437 Musical Instruments niches · +13 vs the category median of 44
Is Guitar profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Guitar is a $7.0M/yr Amazon United States market (14.8M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Guitar: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.7% over the last 90 days and 0.4% of searches end in a purchase.
$7.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 110 products
Top Guitar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fender Squier Debut Series Stratocaster Electric Guitar Kit Beginner Guitar Kit with 2-Year Warranty with Padded Gig Bag Frontman 10G Amp Strap and More Includes Free Lessons Black
- Price
- $266.39
- Rating
- 4.8/5
- Reviews
- 855
- Age
- 2y ago
Moukey 41 Acoustic Guitar for Beginners Adult Teen Full Size Guitarra Acustica with Chord Poster Gig Bag Tuner Steel Strings Capo Strap - Black
- Price
- $115.86
- Rating
- 4.5/5
- Reviews
- 1,585
- Age
- 4y ago
Fender California Debut Redondo Series Acoustic Guitar Beginner Guitar 2-Year Warranty Black
- Price
- $131.04
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 1y ago
DONNER DST-80 Electric Guitar 39 Beginner Electric Guitar Kit with Amp Classic SSS Pickup Complete with Gig Bag Tuner Capo Strap Picks and Free Online Lessons
- Price
- $126.22
- Rating
- 4.4/5
- Reviews
- 652
- Age
- 1y ago
Ashthorpe 38-inch Beginner Acoustic Guitar (Black) Starter Kit with Gig Bag Extra Strings Strap Picks and Lessons
- Price
- $61.61
- Rating
- 4.4/5
- Reviews
- 8,997
- Age
- 6y ago
Trending
90-day click momentum
Fender Straplock W/ Button Chrome
- Price
- $13.31
- Rating
- 4.6/5
- Reviews
- 3,420
- Age
- 17y ago
Enya XMARI Smart Electric Guitar with Built-in DSP Effects 4 Presets USB-C OTG Recording Headphone Output Custom Ceramic Pickups Carbon Fiber Body with Gig Bag Strap Cable & Picks
- Price
- $214.83
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 7mo ago
Enya NOVA GO SP1 Carbon Fiber Travel Guitar - 35 Acoustic Electric with Smart AcousticPlus Technology Built-in Effects USB Recording Bluetooth Speaker Beginner Bundle with Gig Bag & Accessories
- Price
- $243.18
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 8mo ago
Fender Squier Debut Series Stratocaster Electric Guitar Beginner Guitar with 2-Year Warranty Includes Free Lessons 2-Color Sunburst with Matte Finish
- Price
- $136.83
- Rating
- 4.6/5
- Reviews
- 2,393
- Age
- 2y ago
Joymusic 38 inch blueburst beginner acoustic guitar kit bundle with a strap with picks holder digital tuner set strings capo cleaning cloth 6 picks gig bag.(JG-38C BLS)
- Price
- $52.21
- Rating
- 4.4/5
- Reviews
- 2,988
- Age
- 5y ago
Newest
by launch dateEnya XMARI Smart Electric Guitar with Built-in DSP Effects 4 Presets USB-C OTG Recording Headphone Output Custom Ceramic Pickups Carbon Fiber Body with Gig Bag Strap Cable & Picks
- Price
- $214.83
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 7mo ago
Enya NOVA GO SP1 Carbon Fiber Travel Guitar - 35 Acoustic Electric with Smart AcousticPlus Technology Built-in Effects USB Recording Bluetooth Speaker Beginner Bundle with Gig Bag & Accessories
- Price
- $243.18
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 8mo ago
Washburn WA90CE Acoustic-Electric Guitar Kit Dreadnought Cutaway Built-In Tuner Okoume Body Perfect Holiday Gift for Adults Beginners Musicians & Live Performance
- Price
- $106.86
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 9mo ago
Fender California Debut Redondo Series Acoustic Guitar Beginner Guitar 2-Year Warranty Natural
- Price
- $123.79
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 1y ago
Fender California Debut Redondo Series Acoustic Guitar Beginner Guitar 2-Year Warranty 2-Tone Sunburst
- Price
- $123.74
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
42 rising
Sellers
112
Top-5 brand share
64%
Top 20: 91%
Top-5 click share
24%
Top 20: 55%
Open market
31%
- Fender33%
- Donner10%
- Ashthorpe9%
- Best Choice Products6%
- Moukey5%
- Yamaha5%
Guitar demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top Guitar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- guitar4.4M/yr
- electric guitar4.4M/yr
- acoustic guitar2.1M/yr
- fender360K/yr
- guitarra electrica365K/yr
- guitars366K/yr
- electric guitars367K/yr
- acoustic electric guitar243K/yr
- guitarra239K/yr
- fender guitar276K/yr
What reviews say buyers love and hate about Guitar
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Amazing quality”
“Not expensive”
“Beautiful sound”
“Seems to stay in tune well”
“very easy to read”
What buyers complain about
57% of reviews“It will not stay in tune”
“The strings are plastic so not real”
“Bad Quality”
“Broken”
“The amp doesnt work”
Guitar return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Guitar questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
