Guitar

Shoppers searched for this 14.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.0M a year.

Searches, last 12 months

14.8M

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

0.4%

Market size, estimated

$7.0Ma year

Peak month

December2.2× the quietest month

Top search term

guitar4.4M searches a year

Listings sell for $127.73 on average, from $9.77 to $476.66. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $127.73 that is $64K to $96K a year per listing.

Average price

$127.73above the $15 to $100 sweet spot

Price range

$9.77–$476.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$64K–$96K

Returns

2.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #29 within Guitars. It carries 2,203 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

80%

Out of stock, average day

2.2%

Average rank

#29in Guitars

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,203per listing

Listings tracked

110

22 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

18Amazon's first-year sales bar

Average brand age

57 months