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Volca

Fail

The top 5 brands take 100% of clicks, so Volca is a Fail.

Flapen Score
25
25 / 100
Ranks 419 of 437 Musical Instruments niches · −19 vs the category median of 44
Market size
$72K/yr70K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
77%top-5 click share · 3 brands · 27 sellers

Flapen Score

Volca against its category

The dotted line is the Musical Instruments average. Past it, Volca is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Volca market on Amazon at a glance

Shoppers on Amazon United States searched for Volca 70K times last year and spent an estimated $72K. All 3 brands take every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
0.7%
Market size, estimated
$72Ka year
Top search term
volca35K searches a year

02 · Price

A sale here is worth $139.11.

Listings sell for $139.11 on average, from $26.38 to $529.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $139.11 that is $0 to $14K a year per listing.

Average price
$139.11above the $15 to $100 sweet spot
Price range
$26.38–$529.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #373 within Electronic Music, DJ & Karaoke. It carries 523 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
80%
Out of stock, average day
7.7%
Average rank
#373in Electronic Music, DJ & Karaoke
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
523per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Volca products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 23%
  • Brand 31%

Demand

Volca search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 6 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Volca

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Battery Life”
4.3%of orders come back
“The battery mechanism is garbage”
A buyer, on “Battery Life”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Volca questions

Answered from the same tracked data.