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Viola

Maybe

An estimated 0.2% of orders come back. But prices span $4.35–$3882.67, mostly outside the sweet spot, so Viola is a Maybe.

Flapen Score
53
53 / 100
Top 13% of 437 Musical Instruments niches · +9 vs the category median of 44
Market size
$1.7M/yr299K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
49%top-5 click share · 13 brands · 41 sellers

Flapen Score

Viola against its category

The dotted line is the Musical Instruments average. Past it, Viola is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viola market on Amazon at a glance

Shoppers on Amazon United States searched for Viola 299K times last year and spent an estimated $1.7M. The top 5 brands take 88% of clicks. Demand peaks in Apr–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
2.0%
Market size, estimated
$1.7Ma year
Peak month
September2.0× the quietest month
Top search term
viola176K searches a year

02 · Price

A sale here is worth $290.48.

Listings sell for $290.48 on average, from $4.35 to $3882.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $290.48 that is $29K to $73K a year per listing.

Average price
$290.48above the $15 to $100 sweet spot
Price range
$4.35–$3882.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$29K–$73K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #54 within Band & Orchestra. It carries 697 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
87%
Out of stock, average day
3.9%
Average rank
#54in Band & Orchestra
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
697per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Viola products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

41

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

10%

  • Brand 137%
  • Brand 231%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (7 brands, 10%)

Demand

Viola search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Apr, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Viola search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viola176K/yr
  • voila40K/yr
  • birds eye voila20K/yr
  • chicken voila17K/yr
  • birds eye skillet meals7K/yr
  • bird eye voila5K/yr
  • voila frozen meals7K/yr
  • viola instrument8K/yr
  • violas7K/yr
  • voil5K/yr

Reviews and returns

What reviews say buyers love and hate about Viola

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
18%of negative reviews mention “Ingredients-Overall”
0.2%of orders come back
“Not enough chicken”
A buyer, on “Ingredients-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Viola questions

Answered from the same tracked data.