Telecaster
FailBuyers convert on only 0.2% of searches, so Telecaster is a Fail.
- Flapen Score
- 29 / 100Ranks 397 of 437 Musical Instruments niches · −15 vs the category median of 4429
- Market size
- $149K/yr336K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 43 sellers
Flapen Score
Telecaster against its category
The dotted line is the Musical Instruments average. Past it, Telecaster is stronger. Inside it, weaker.
Market
The Telecaster market on Amazon at a glance
Shoppers on Amazon United States searched for Telecaster 336K times last year and spent an estimated $149K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.
- Searches, last 12 months
- 336K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $149Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- telecaster190K searches a year
02 · Price
A sale here is worth $260.83.
Listings sell for $260.83 on average, from $76.75 to $602.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $260.83 that is $0 to $26K a year per listing.
- Average price
- $260.83above the $15 to $100 sweet spot
- Price range
- $76.75–$602.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$26K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #195 within Guitars. It carries 313 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 87%
- Out of stock, average day
- 17.5%
- Average rank
- #195in Guitars
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 313per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Telecaster products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fender Squier Debut Series Telecaster Electric Guitar Beginner Guitar 2-Year Warranty Includes Free Lessons 2-Color Sunburst with Satin Urethane Finish
- Price
- $136.89
- Rating
- 4.4/5
- Reviews
- 666
- Age
- 1y ago

Squire Sonic Telecaster Electric Guitar Butterscotch Blonde Maple Fingerboard
- Price
- $227.93
- Rating
- 4.3/5
- Reviews
- 481
- Age
- 3y ago

Fender Squier Debut Series Telecaster Electric Guitar Beginner Guitar 2-Year Warranty Includes Free Lessons Dakota Red with Satin Urethane Finish
- Price
- $142.44
- Rating
- 4.4/5
- Reviews
- 666
- Age
- 1y ago

Fender Squier Debut Series Telecaster Electric Guitar Beginner Guitar 2-Year Warranty Includes Free Lessons Black with Satin Urethane Finish
- Price
- $136.83
- Rating
- 4.4/5
- Reviews
- 666
- Age
- 1y ago

Squier Classic Vibe 50s Telecaster Electric Guitar Butterscotch Blonde Maple Fingerboard
- Price
- $427.24
- Rating
- 4.3/5
- Reviews
- 576
- Age
- 7y ago
Trending
estimated 90-day click momentum
MUSILY MJT WH Solid Body Electric Guitar Mahogany Body Maple Neck Rosewood Fretboard Bone Nut
- Price
- $196.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Leo Jaymz TL Electric Guitar - Ocean Maple Top Mahogany Body Maple Neck - Alnico V Pickups Locking Tuners- Solid Choice for Beginners & Intermediate Players (Green Ocean)
- Price
- $144.11
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 1y ago

Bullstar 39 TL Style Electric Guitar Solid Body Electric Guitars for Intermediate &Beginner Players with GIg Bag Strap Cable Picks(lotus)
- Price
- $125.97
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 2y ago

Fender Squier Debut Series Telecaster Electric Guitar Beginner Guitar 2-Year Warranty Includes Free Lessons Sea Foam Green with Satin Urethane Finish
- Price
- $140.98
- Rating
- 4.4/5
- Reviews
- 666
- Age
- 1y ago

Squier Classic Vibe 50s Telecaster Electric Guitar with 2-Year Warranty White Blonde Maple Fingerboard
- Price
- $425.91
- Rating
- 4.3/5
- Reviews
- 576
- Age
- 7y ago
Newest
by launch date
MUSILY MJT WH Solid Body Electric Guitar Mahogany Body Maple Neck Rosewood Fretboard Bone Nut
- Price
- $196.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tostar Electric Guitar: HH Humbuckers Fixed Hardtail Bridge & Smoked Matte Finish 3-Way Switch 39 Solid Body Electric Guitar for Intermediate Players Guitarra Elctrica Black-HH Standard Series
- Price
- $150.26
- Rating
- 4.0/5
- Reviews
- 102
- Age
- 3mo ago

MUSILY MBT Solid Body Electric Guitar with Mahogany Body Maple Fingerboard and Bone Nut for Beginner to Professional Players Right Handed Natural Gloss Surface
- Price
- $221.85
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 6mo ago

Leo Jaymz TL Electric Guitar - Ocean Maple Top Mahogany Body Maple Neck - Alnico V Pickups Locking Tuners- Solid Choice for Beginners & Intermediate Players (Green Ocean)
- Price
- $144.11
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 1y ago

Classic Vibe Custom Telecaster SH with Bigsby Parchment Pickguard Lake Placid Blue
- Price
- $555.20
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
43
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 96%
Open market
1%
- Fender87%
- MUSILY4%
- GLARRY3%
- LyxPro1%
- TOSTAR1%
- Leo Jaymz1%
- Open — no brand owns it (1 brand, 1%)
Demand
Telecaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.3×
Search terms
Top Telecaster search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- telecaster190K/yr
- telecaster guitar120K/yr
- t style guitar11K/yr
- tele guitar8K/yr
- electric guitar telecaster7K/yr
Reviews and returns
What reviews say buyers love and hate about Telecaster
We read the reviews and the return reasons for every product selling here.
“all these items made the Guitars tuning unstable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Telecaster questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









