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Telecaster

Fail

Buyers convert on only 0.2% of searches, so Telecaster is a Fail.

Flapen Score
29
29 / 100
Ranks 397 of 437 Musical Instruments niches · −15 vs the category median of 44
Market size
$149K/yr336K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
61%top-5 click share · 7 brands · 43 sellers

Flapen Score

Telecaster against its category

The dotted line is the Musical Instruments average. Past it, Telecaster is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Telecaster market on Amazon at a glance

Shoppers on Amazon United States searched for Telecaster 336K times last year and spent an estimated $149K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
0.2%
Market size, estimated
$149Ka year
Peak month
December2.3× the quietest month
Top search term
telecaster190K searches a year

02 · Price

A sale here is worth $260.83.

Listings sell for $260.83 on average, from $76.75 to $602.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $260.83 that is $0 to $26K a year per listing.

Average price
$260.83above the $15 to $100 sweet spot
Price range
$76.75–$602.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #195 within Guitars. It carries 313 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
87%
Out of stock, average day
17.5%
Average rank
#195in Guitars
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
313per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Telecaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

43

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

1%

  • Brand 187%
  • Brand 24%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Telecaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Telecaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • telecaster190K/yr
  • telecaster guitar120K/yr
  • t style guitar11K/yr
  • tele guitar8K/yr
  • electric guitar telecaster7K/yr

Reviews and returns

What reviews say buyers love and hate about Telecaster

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
17%of negative reviews mention “Tune Retention”
5.5%of orders come back
“all these items made the Guitars tuning unstable”
A buyer, on “Tune Retention”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Telecaster questions

Answered from the same tracked data.