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Seymour Duncan Pickups

Fail

Buyers convert on only 0.5% of searches, so Seymour Duncan Pickups is a Fail.

Flapen Score
45
45 / 100
Top 45% of 437 Musical Instruments niches · +1 vs the category median of 44
Market size
$187K/yr440K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
29%top-5 click share · 22 brands · 72 sellers

Flapen Score

Seymour Duncan Pickups against its category

The dotted line is the Musical Instruments average. Past it, Seymour Duncan Pickups is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seymour Duncan Pickups market on Amazon at a glance

Shoppers on Amazon United States searched for Seymour Duncan Pickups 440K times last year and spent an estimated $187K. The top 5 brands take 77% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
440K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
0.5%
Market size, estimated
$187Ka year
Peak month
December1.5× the quietest month
Top search term
humbucker pickups113K searches a year

02 · Price

A sale here is worth $78.80.

Listings sell for $78.80 on average, from $10.70 to $277.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $78.80 that is $0 to $8K a year per listing.

Average price
$78.80inside the $15 to $100 sweet spot
Price range
$10.70–$277.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #250 within Instrument Accessories. It carries 245 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
4.7%
Average rank
#250in Instrument Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
245per listing
Listings tracked
68

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Seymour Duncan Pickups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

72

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

29%

Top 20: 57%

Open market

19%

  • Brand 142%
  • Brand 219%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Seymour Duncan Pickups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Seymour Duncan Pickups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • humbucker pickups113K/yr
  • seymour duncan pickups87K/yr
  • humbucker34K/yr
  • electric guitar pickups30K/yr
  • single coil pickups29K/yr
  • seymour duncan25K/yr
  • electric guitar pickups & pickup covers17K/yr
  • humbucker pickup12K/yr
  • humbucker pickup set12K/yr
  • seymour duncan humbucker14K/yr

Reviews and returns

What reviews say buyers love and hate about Seymour Duncan Pickups

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Audio Quality”
9%of negative reviews mention “Audio Quality”
3.2%of orders come back
“Not the best clean sound”
A buyer, on “Audio Quality”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Seymour Duncan Pickups questions

Answered from the same tracked data.