sampler
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Review moat
Good805.37avg incumbent reviews — the moat a new listing must climb
Avg price
Good$159.40avg listing price — sweet spot $15–$100
Market size
Good$337K$337K/yr · 202K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Price range
Bad$9.98–$443.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sampler is a $337K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 34/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
sampler market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $478K–$638K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #506
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 32%
- Out of stock
- 4.7%
- Avg brand age
- 58 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
41
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
1%
- Teenage Engineering77%
- Akai Professional9%
- Roland6%
- KORG3%
- Donner2%
- SONICWARE2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 31 weeks — -2.6% search growth over the last 90 days.Top sampler search terms
- sampler65K/yr
- pocket operator44K/yr
- sampler machine28K/yr
- teenage engineering pocket operator11K/yr
- audio samplers7K/yr
- teenage engineering ko ii10K/yr
- music sampler8K/yr
- ko ii5K/yr
- po-334K/yr
- ep 133 ko ii4K/yr
Top sampler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
teenage engineering EP133 K.O. II 128MB sampler drum machine and sequencer with built-in microphone and effects
Teenage Engineering$323.024.5★27 rev
teenage engineering pocket operator PO-12 rhythm drum machine and sequencer with parameter locks and punch-in effects
Teenage Engineering$58.624.5★827 rev
teenage engineering pocket operator PO-33 K.O.! micro sampler and drum machine with built-in microphone sequencer and effects
Teenage Engineering$98.294.6★2,260 rev
Akai Professional MPC Sample Standalone Portable Sampler Sequencer and Effects Processor with Rechargeable Battery USB-C Built-in Speaker and Microphone
Akai Professional$390.354.8★309 rev
Teenage Engineering Pocket Operator PO-20 Arcade Synthesizer and Sequencer with Parameter Locks Chord Control and Punch-in Effects
Teenage Engineering$98.234.7★774 rev
Newest
by launch dateAkai Professional MPC Sample Standalone Portable Sampler Sequencer and Effects Processor with Rechargeable Battery USB-C Built-in Speaker and Microphone
Akai Professional$390.35309 rev
teenage engineering EP133 K.O. II 128MB sampler drum machine and sequencer with built-in microphone and effects
Teenage Engineering$323.0227 rev
teenage engineering EP40 riddim reggae sampler and sequencer with synced loops 400+ handcrafted sounds and synth engine
Teenage Engineering$319.8424 rev
Akai Professional MPD218 - USB MIDI Controller with 16 MPC Drum Pads 6 Assignable Knobs Note Repeat and Full Level Buttons and Production Software
Akai Professional$111.975,834 rev
Roland AIRA Compact P-6 Creative Sampler | Granular Sound Design | Powerful Sequencer | Onboard Keyboard | Custom Loops | Built-In Mic | Hands-on Effects
Roland$233.5286 rev
Trending
90-day click momentum
Croptuck (Chocolate Medium (8-16)
Croptuck$9.984.3★
Akai Professional MPC Sample Standalone Portable Sampler Sequencer and Effects Processor with Rechargeable Battery USB-C Built-in Speaker and Microphone
Akai Professional$390.354.8★
teenage engineering EP133 K.O. II 128MB sampler drum machine and sequencer with built-in microphone and effects
Teenage Engineering$323.024.5★
teenage engineering EP40 riddim reggae sampler and sequencer with synced loops 400+ handcrafted sounds and synth engine
Teenage Engineering$319.844.3★
Teenage Engineering CA-X Silicon Pro-Case for Pocket Operators with Built-in Battery Protection and Anti-Slip Feet (Yellow)
Teenage Engineering$29.224.6★
What buyers say about sampler
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Easy to use”
“This is a lot of fun and its portable”
“The sound quality is pretty good”
“Worth it”
“Works as advertised”
“It fits fine”
“Great midi controller works with any DAW”
“Powerful tool”
“Recording and making new music is easy on this”
What buyers complain about
“n apps cost money”
“Poor quality control”
“This product doesn't work with android phones or tablets”
“Bricked after 2 hrs”
“The sound quality is terrible”
“It felt cheap and plasticky”
“Great product, confusing design”
“Even after using it daily for months I still struggle finding things”
“The code doesnt work at all”
“This is not a drum machine or sequencer”
Top return reasons
Common questions
- Is sampler profitable to sell on Amazon United States?
- The niche generates $337K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the sampler niche?
- 7 brands and 41 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in sampler?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Compatibility-Overall. The return rate is 4.5%.
- What does it cost to enter the sampler niche?
- Listings span $9.98–$443.93; the average listing price is $159.40 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.