Is reeds profitable to sell on Amazon United States?

The niche generates $217K/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the reeds niche?

18 brands and 713 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in reeds?

Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.2%.

When does demand for reeds peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the reeds niche?

Listings span $2.26–$50.41; the average listing price is $18.98 (sweet spot $15–$100). The average incumbent carries 3,566 reviews — the moat a new listing must climb.

reeds

Worth a look

Shows low returns (0.2%), but soft demand (+3.0% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$18.98

avg listing price — sweet spot $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.26–$50.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$217K

$217K/yr · 268K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+3.0%

90-day search growth — must beat 0% to launch

Review moat

Okay3,566.39

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, reeds is a $217K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

reeds market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $285K–$380K; units × avg price
Conversion rate: 4.3%
Avg BSR: #373
Page quality: 0%
Prime: 87%
Sponsored: 50%
Out of stock: 2.4%
Avg brand age: 66 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

713

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

16%

Reed's54%
Vandoren13%
Q MIXERS7%
Fever-Tree5%
Sovvid3%
OLIPOP3%
Open — no brand owns it (12 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top reeds search terms

reeds ginger ale66K/yr +25.4%4.3% conv.
reeds79K/yr -13.8%3.8% conv.
reed68K/yr +6.8%0.8% conv.
real ginger ale12K/yr +4.7%3.7% conv.
organic ginger ale8K/yr -21.4%5.3% conv.
vandoren9K/yr -14.4%0.8% conv.
reeds real ginger ale5K/yr +20.2%4.0% conv.
vandoren reeds9K/yr -15.1%1.8% conv.
reeds ginger5K/yr -11.2%2.9% conv.
natural ginger ale4K/yr -18.9%4.3% conv.

All search terms

Top reeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Reeds Real Ginger Ale Pack of 24 (12 fl. oz. Can each) - Classic and Crisp Ale made with Real Pressed Organic Ginger - All-Natural with No Artificial Colors or Preservatives - Caffeine-Free

Reed's$49.894.7★103 rev

Reeds Extra Ginger Beer Pack of 4 (12 fl oz Can each) - Non-Alcoholic Jamaican Real Sugar Brew Made w/ Fresh Organic Ginger Root - Ideal for Moscow Mule Cocktails & Mocktails - No Artificial Flavors

Reed's$6.354.7★226 rev

Reeds Real Ginger Ale Pack of 8 (12 fl. oz. Can each) - Classic and Crisp Ale made with Real Pressed Organic Ginger - All-Natural with No Artificial Colors or Preservatives - Caffeine-Free

Reed's$25.674.3★263 rev

Reeds Ginger Brew Soda Real Ginger Ale 12 Fl Oz 4 Pack

Reed's$6.484.7★560 rev

Vandoren CR103 Bb Clarinet Traditional Reeds Strength 3; Box of 10

Vandoren$28.964.8★17,785 rev

Newest

by launch date

Reeds Real Ginger Ale Pack of 4 (12 fl. oz. Can each) - Classic and Crisp Ale made with Real Pressed Organic Ginger - All-Natural with No Artificial Colors or Preservatives - Caffeine-Free

Reed's$18.550 rev

3mo ago

OLIPOP Minis Prebiotic Soda Pop Ginger Ale Pantry Pack Packed with Prebiotics Fiber and Botanicals Gluten Free GMO Free 7.5oz (6-Cans)

OLIPOP$10.66206 rev

10mo ago

Reeds Winter Variety Pack Ginger Ale - Original Cranberry Blackberry - 24 Pack (8 of Each Flavor)

Reed's$50.418 rev

1y ago

Spindrift Soda Ginger Ale Soda Made with Real Squeezed Fruit 12 Pack Case

Spindrift$24.89205 rev

1y ago

Reeds Real Ginger Ale Pack of 24 (12 fl. oz. Can each) - Classic and Crisp Ale made with Real Pressed Organic Ginger - All-Natural with No Artificial Colors or Preservatives - Caffeine-Free

Reed's$49.89103 rev

2y ago

What buyers say about reeds

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“I like this product because I has a refreshing taste”

Value For Money11%

“Excellent price”

Flavor10%

“Wonderful ginger flavor”

Quality-Overall9%

“overall very good and healthy”

Alcohol Flavor4%

“These are so tasty I drink it without any alcohol”

Freshness4%

“Fresh”

Advertised Vs Actual Product3%

“As advertised”

Size-Overall3%

“Fits the mouthpiece really good”

Health Benefits-Overall3%

“Healthy Pucker”

Spiciness2%

“Spicy baby”

What buyers complain about

Taste-Overall18%

“Average taste”

Value For Money10%

“overpriced”

Sweetness9%

“too much sugar so this is better”

Flavor5%

“has an off flavor to me”

Quality-Overall4%

“They are so low quality that they can often frustrate young players into thinking they are doing something wrong”

Functionality-Overall4%

“Doesn't do the job”

Moist/Dry4%

“Chemically induced Dry Mouth”

Smell4%

“no smell at all”

Diffuse Mechanism3%

“Do not absorb oil to diffuse smell”

Ease Of Use2%

“damaged that you couldn't use it to open the cans”

Top return reasons

Size-Overall38%

Diffuse Mechanism12%

Bass9%

Advertised Vs Actual Product7%

Functionality-Overall5%

Value For Money4%