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Red Electric Guitar

Fail

Buyers convert on only 0.2% of searches, so Red Electric Guitar is a Fail.

Flapen Score
38
38 / 100
Ranks 328 of 437 Musical Instruments niches · −6 vs the category median of 44
Market size
$18K/yr64K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
46%top-5 click share · 18 brands · 45 sellers

Flapen Score

Red Electric Guitar against its category

The dotted line is the Musical Instruments average. Past it, Red Electric Guitar is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Electric Guitar market on Amazon at a glance

Shoppers on Amazon United States searched for Red Electric Guitar 64K times last year and spent an estimated $18K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
0.2%
Market size, estimated
$18Ka year
Peak month
December2.5× the quietest month
Top search term
red electric guitar29K searches a year

02 · Price

A sale here is worth $118.44.

Listings sell for $118.44 on average, from $29.36 to $238.25. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $118.44 that is $0 to $12K a year per listing.

Average price
$118.44above the $15 to $100 sweet spot
Price range
$29.36–$238.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #32 within Guitars. It carries 4,417 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
68%
Out of stock, average day
11.6%
Average rank
#32in Guitars
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
4,417per listing
Listings tracked
31

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Red Electric Guitar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

45

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

30%

  • Brand 120%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

Red Electric Guitar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Red Electric Guitar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red electric guitar29K/yr
  • electric guitar red15K/yr
  • red guitar20K/yr

Reviews and returns

What reviews say buyers love and hate about Red Electric Guitar

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Bad Quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Electric Guitar questions

Answered from the same tracked data.