Ovation Guitars

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-19.9%

Conversion, latest week

0.5%

Market size, estimated

$179Ka year

Peak month

December1.9× the quietest month

Top search term

ovation guitars41K searches a year

Listings sell for $498.32 on average, from $36.33 to $1044.24. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $498.32 that is $0 to $50K a year per listing.

Average price

$498.32above the $15 to $100 sweet spot

Price range

$36.33–$1044.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$50K

Returns

3.2%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #377 within Guitars. It carries 125 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

14%

Out of stock, average day

10.5%

Average rank

#377in Guitars

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

125per listing

Listings tracked

29

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months