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55

lyre

Worth a look

Shows low returns (0.9%), but weak search conversion (0.9%) keeps it on the watch list.

Market size 24Growth 23Conversion 12Competition 72Returns 96Price range 95Avg price 93Brand share 69Review moat 83Quality gap 63

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Incredible$14.83–$74.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$49.95

avg listing price — sweet spot $15–$100

Review moat

Great333.48

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad$97K

$97K/yr · 204K searches

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, lyre is a $97K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

lyre market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$125K–$150K
units × avg price
Conversion rate
0.9%
Avg BSR
#20
Page quality
0%
Prime
97%
Sponsored
91%
Out of stock
12.9%
Avg brand age
51 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

42%

Top 20: 91%

Open market

31%

  • VixxNoxx19%
  • AKLOT18%
  • LIEKE12%
  • Mulucky8%
  • INKNOTE7%
  • Donner5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top lyre search terms

  • lyre103K/yr
  • lyre harp81K/yr
  • lyre instrument9K/yr
  • lyre harp 16 strings5K/yr
  • instrument lyre3K/yr
  • kinnor harp3K/yr
All search terms

Top lyre products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lyre

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall14%

“Tastes uniquely amazing”

Alcohol Flavor11%

“So good for a non alcoholic alternative”

Tune Retention11%

“Easy to tune”

Quality-Overall10%

“Strong in quality”

Audio Quality8%

“Sounds Great”

Ease Of Use5%

“easy to use”

Value For Money4%

“Good value for the price”

Wood Quality4%

“Beautiful wood”

Flavor3%

“I enjoy the flavor”

Size-Overall3%

“Its perfect size”

What buyers complain about

Taste-Overall20%

“Tastes weird”

Tune Retention18%

“Impossible to tune”

Strap/String Quality8%

“I still have a couple of strings that tend to be stubborn”

Sweetness5%

“Artificial sweetness”

Value For Money3%

“too expensive”

Size-Overall3%

“Smaller than I thought”

Alcohol Content3%

“are giving up or reducing your alcohol, try this”

Noise Level3%

“It doesnt have a very loud sound”

Wood Quality2%

“It came from the company with the box literary torn apart exposing the wood of the instrument”

Defective Material/Parts1%

“the transducer cable is awol”

Top return reasons

Tune Retention24%
Strap/String Quality23%
Audio Quality10%
Size-Overall8%
Defective Material/Parts8%
Functionality-Overall5%
Advertised Vs Actual Product5%
Quality-Overall4%
Wood Quality3%
Ease Of Use2%

Common questions

Is lyre profitable to sell on Amazon United States?
The niche generates $97K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the lyre niche?
20 brands and 28 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in lyre?
Top complaints mined from reviews: Taste-Overall, Tune Retention, Strap/String Quality. The return rate is 0.9%.
When does demand for lyre peak?
Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the lyre niche?
Listings span $14.83–$74.12; the average listing price is $49.95 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.