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Keyboard Case

Fail

Buyers convert on only 1.1% of searches, so Keyboard Case is a Fail.

Flapen Score
44
44 / 100
Ranks 218 of 437 Musical Instruments niches · on the category median
Market size
$96K/yr289K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
32%top-5 click share · 37 brands · 51 sellers

Flapen Score

Keyboard Case against its category

The dotted line is the Musical Instruments average. Past it, Keyboard Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keyboard Case market on Amazon at a glance

Shoppers on Amazon United States searched for Keyboard Case 289K times last year and spent an estimated $96K. The top 5 brands take 56% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
1.1%
Market size, estimated
$96Ka year
Peak month
January1.2× the quietest month
Top search term
keyboard case163K searches a year

02 · Price

A sale here is worth $30.66.

Listings sell for $30.66 on average, from $9.80 to $320.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.66 that is $0 to $3K a year per listing.

Average price
$30.66inside the $15 to $100 sweet spot
Price range
$9.80–$320.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #361 within Instrument Accessories. It carries 542 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
98%
Out of stock, average day
1.4%
Average rank
#361in Instrument Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
542per listing
Listings tracked
64

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Keyboard Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

51

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

32%

Top 20: 68%

Open market

40%

  • Brand 129%
  • Brand 213%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Keyboard Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Keyboard Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keyboard case163K/yr
  • keyboard bag21K/yr
  • keyboard carrying case16K/yr
  • keyboard travel case16K/yr
  • wireless keyboard case14K/yr
  • mechanical keyboard case11K/yr
  • logitech keyboard case11K/yr
  • keyboard bags cases & covers9K/yr
  • full size keyboard case6K/yr
  • computer keyboard case7K/yr

Reviews and returns

What reviews say buyers love and hate about Keyboard Case

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
11%of negative reviews mention “Smell”
4.8%of orders come back
“Bad smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Keyboard Case questions

Answered from the same tracked data.