Is iyv profitable to sell on Amazon United States?

The niche generates $153K/yr across 77 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (39/100).

How competitive is the iyv niche?

15 brands and 31 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in iyv?

Top complaints mined from reviews: Quality-Overall, Tune Retention, Strap/String Quality. The return rate is 10.6% — above our launch gate.

When does demand for iyv peak?

Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.

What does it cost to enter the iyv niche?

Listings span $9.54–$395.54; the average listing price is $169.77 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.

iyv

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Competition

Great20%

top-5 click share — an open shelf

Review moat

Great291.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$169.77

avg listing price — sweet spot $15–$100

Market size

Okay$153K

$153K/yr · 1.0M searches

Price range

Bad$9.54–$395.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Returns

Bad10.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, iyv is a $153K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

iyv market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $340K–$424K; units × avg price
Conversion rate: 0.1%
Avg BSR: #265
Page quality: 0%
Prime: 95%
Sponsored: 29%
Out of stock: 9.8%
Avg brand age: 49 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

20%

Top 20: 56%

Open market

IYV71%
Grote15%
YYV3%
Alex Vando3%
REDID3%
Ibanez1%
Open — no brand owns it (9 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -20.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Open Trend

Top iyv search terms

iyv268K/yr -23.9%0.1% conv.
iyv electric guitar228K/yr -19.4%0.2% conv.
iyv guitar90K/yr -26.3%0.2% conv.
semi hollow body electric guitar59K/yr -11.9%0.1% conv.
hollow body electric guitar57K/yr -10.9%0.1% conv.
iyv guitars all40K/yr -31.3%0.1% conv.
grote guitar28K/yr +0.5%0.1% conv.
iyv guitars32K/yr -28.3%0.2% conv.
grote31K/yr -13.0%0.1% conv.
ivy guitar32K/yr -27.3%0.1% conv.

All search terms

Top iyv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IYV-IRK-300 Semi Hollow Electric Guitar 3T Sunburst (IYV)

IYV$146.074.4★297 rev

IYV ISMR-200 6 String Solid Body Electric Guitar Black

IYV$138.284.2★80 rev

IYV ILS-300D Electric Guitar Cherry Sunburst

IYV$142.194.4★86 rev

IYV-ILS-340 SB Solid Body Electric guitars Sunburst

IYV$147.914.6★48 rev

IYV ITF-450 TL Solid Top Semi Hollow Body Electric Guitar Trans Red

IYV$135.914.1★39 rev

Newest

by launch date

IYV-IRK-300 Semi Hollow Electric Guitar Black

IYV$144.0352 rev

1y ago

IYV ILJR-200 6 String Solid-Body Electric Guitar Black

IYV$136.289 rev

1y ago

IYV-IJZ-300A TSB Jazz Solid hollow-Body Electric Guitar Tobacco Sunburst

IYV$193.32140 rev

2y ago

IYV-IP-200 SB Solid Body Electric Guitar Sunburst

IYV$124.1225 rev

3y ago

IYV-ILS-340 SB Solid Body Electric guitars Sunburst

IYV$147.9148 rev

3y ago

What buyers say about iyv

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Money well spent”

Quality-Overall16%

“The build quality is very good for the price point”

Tune Retention13%

“Stays in tune”

Bass9%

“Awesome Bass”

Audio Quality9%

“Great Sound”

Assembly/Installation3%

“came actually set up decently”

Strap/String Quality3%

“with right strap not a big issue”

Weight Light2%

“Its a very light guitar”

Color2%

“Color is fantastic”

Design-Overall1%

“Beautiful design as well”

What buyers complain about

Quality-Overall12%

“It's really low quality”

Tune Retention7%

“It struggles with keeping in tune”

Strap/String Quality5%

“I did notice that the headstock is a bit on the heavy side if you like to use a guitar strap”

Color4%

“there. color bleed onto binding in a few places”

Weight Heavy4%

“This thing is kinda heavy too”

Assembly/Installation3%

“Needs a little setup”

Noise Level3%

“The guitar is extremely loud”

Value For Money3%

“Overpriced garbage”

Size-Overall3%

“it is HUGE”

Thickness2%

“A bit heftier. heavier/thicker”

Top return reasons

Size-Overall14%

Defective Material/Parts8%

Tune Retention7%

Advertised Vs Actual Product6%

Color6%

Audio Quality6%

Strap/String Quality5%

Quality-Overall4%

Material Quality4%

Functionality-Overall4%

Common questions

Is iyv profitable to sell on Amazon United States?: The niche generates $153K/yr across 77 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (39/100).
How competitive is the iyv niche?: 15 brands and 31 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in iyv?: Top complaints mined from reviews: Quality-Overall, Tune Retention, Strap/String Quality. The return rate is 10.6% — above our launch gate.
When does demand for iyv peak?: Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
What does it cost to enter the iyv niche?: Listings span $9.54–$395.54; the average listing price is $169.77 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.

iyv