Hand Drum
FailBuyers convert on only 0.8% of searches, so Hand Drum is a Fail.
- Flapen Score
- 43 / 100Ranks 235 of 437 Musical Instruments niches · −1 vs the category median of 4443
- Market size
- $94K/yr289K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 44%top-5 click share · 20 brands · 49 sellers
Flapen Score
Hand Drum against its category
The dotted line is the Musical Instruments average. Past it, Hand Drum is stronger. Inside it, weaker.
Market
The Hand Drum market on Amazon at a glance
Shoppers on Amazon United States searched for Hand Drum 289K times last year and spent an estimated $94K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $94Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- hand drum88K searches a year
02 · Price
A sale here is worth $43.48.
Listings sell for $43.48 on average, from $10.53 to $282.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $43.48 that is $0 to $4K a year per listing.
- Average price
- $43.48inside the $15 to $100 sweet spot
- Price range
- $10.53–$282.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #11 within Drums & Percussion. It carries 997 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 4.0%
- Average rank
- #11in Drums & Percussion
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 997per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Hand Drum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
49
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
29%
- Brand 129%
- Brand 211%
- Brand 310%
- Brand 410%
- Brand 57%
- Brand 65%
Demand
Hand Drum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Hand Drum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hand drum88K/yr
- tambor43K/yr
- hand drums53K/yr
- hand drums for adults26K/yr
- small drum14K/yr
- hand drums for kids13K/yr
- tambores para adultos14K/yr
- single drum7K/yr
- big drum5K/yr
- wooden drum7K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Drum
We read the reviews and the return reasons for every product selling here.
“affect the sound”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Drum questions
Answered from the same tracked data.