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Guitar Tuner

Maybe

An estimated 1.3% of orders come back. But the average product has 8,009 reviews to catch up to, so Guitar Tuner is a Maybe.

Flapen Score
52
52 / 100
Top 16% of 437 Musical Instruments niches · +8 vs the category median of 44
Market size
$1.6M/yr2.4M searches / yr
90-day growth
+1.3%search demand this quarter
Competition
64%top-5 click share · 11 brands · 84 sellers

Flapen Score

Guitar Tuner against its category

The dotted line is the Musical Instruments average. Past it, Guitar Tuner is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Tuner market on Amazon at a glance

Shoppers on Amazon United States searched for Guitar Tuner 2.4M times last year and spent an estimated $1.6M. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
4.0%
Market size, estimated
$1.6Ma year
Peak month
December1.8× the quietest month
Top search term
guitar tuner1.1M searches a year

02 · Price

A sale here is worth $16.38.

Listings sell for $16.38 on average, from $6.52 to $29.22. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $16.38 that is $164K to $205K a year per listing.

Average price
$16.38inside the $15 to $100 sweet spot
Price range
$6.52–$29.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$164K–$205K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #10 within Instrument Accessories. It carries 8,009 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#10in Instrument Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
8,009per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Guitar Tuner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$157K$314K$470K$627K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

84

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 99%

Open market

10%

  • Fender25%
  • SNARK23%
  • D'Addario16%
  • New Bee10%
  • Sound harbor10%
  • Ranch6%
  • Open — no brand owns it (5 brands, 10%)

Demand

Guitar Tuner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Guitar Tuner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • guitar tuner1.1M/yr
  • tuner256K/yr
  • guitar tuner clip on177K/yr
  • snark guitar tuner105K/yr
  • guitar tuners72K/yr
  • electric guitar tuner77K/yr
  • violin tuner81K/yr
  • ukulele tuner61K/yr
  • bass tuner56K/yr
  • snark tuner56K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Tuner

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Tune Retention”
20%of negative reviews mention “Tune Retention”
1.3%of orders come back
“Out of Tune”
A buyer, on “Tune Retention”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Guitar Tuner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data