guitar picks
Worth a lookShows low returns (0.3%), but soft demand (-18.7% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 3.6M searches
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay$3.75–$19.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,714.46avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.59avg listing price — sweet spot $15–$100
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, guitar picks is a $2.4M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 8,000–10,000/product
- Revenue / yr
- $1.9M–$2.3M
- units × avg price
- Launch success
- —
- 2 of 3 new (360d)
- Conversion rate
- 8.6%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 156 days
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
61
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
20%
- Fender32%
- Jim Dunlop21%
- ROTOPATA8%
- Plornix8%
- DUGYGA7%
- BigDeer5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fender Premium Picks Sampler - 12 Pack Includes Thin Medium & Heavy Gauges (Austin Bazaar Exclusive)
Fender$14.314.8★26,165 rev
Fender Premium Celluloid Guitar Picks 351 Shape Ocean Turquoise Medium 12-Pack
Fender$5.824.8★22,758 rev
ROTOPATA 15 Pack Guitar Picks Variety Pack with Organizer Box
ROTOPATA$6.134.8★3,334 rev
Plornix 30 pack Celluloid Guitar Picks - 3 Different Thickness Colorful Guitar Pick with Metal Storage Box Guitar Picks for Acoustic Guitar Electric Guitar Bass Ukulele 0.46mm/ 0.71mm/ 0.96mm
Plornix$4.694.7★163 rev
Dunlop Tortex Standard Picks Sample Variety Mix Pack (2 of each gauge) 12/Players Pack
Jim Dunlop$7.404.7★1,489 rev
Newest
by launch datePlornix 30 pack Celluloid Guitar Picks - 3 Different Thickness Colorful Guitar Pick with Metal Storage Box Guitar Picks for Acoustic Guitar Electric Guitar Bass Ukulele 0.46mm/ 0.71mm/ 0.96mm
Plornix$4.69163 rev
Aitoper Guitar Picks 21 Pack Thin Medium & Heavy Guitar Pick
Aitoper$3.7565 rev
60Pack Guitar Picks With Organizer Box: Variety Colorful Guitar Pick - Thin Medium & Heavy 3 Different Thickness for Acoustic Guitar Metallica Guitar Electric Guitar Ukulele Bass
NEWJMM$5.98371 rev
21 Packs Guitar Picks With Organizer Box Bass Picks Thin Medium & Heavy 3 Different Thickness For Electric Acoustic Guitars Ukulele Bass Guitar Gifts For Men Women Players
forebile$5.51623 rev
20 Pack Guitar Picks 4 Different Thickness Colorful Celluloid Guitar Picks Plectrums for Acoustic Guitar Electric Guitar Bass Ukulele 0.46mm/0.71mm/0.81mm/0.96mm
Generic$4.20481 rev
Trending
90-day click momentumAitoper Guitar Picks 21 Pack Thin Medium & Heavy Guitar Pick
Aitoper$3.754.7★
Plornix 30 pack Celluloid Guitar Picks - 3 Different Thickness Colorful Guitar Pick with Metal Storage Box Guitar Picks for Acoustic Guitar Electric Guitar Bass Ukulele 0.46mm/ 0.71mm/ 0.96mm
Plornix$4.694.7★
Fender Premium Celluloid Guitar Picks 351 Shape Guitar Accessories Red Moto Medium 12-Pack
Fender$5.644.8★
Jim Dunlop Bass Pick Variety Pack - 6 Pack
Jim Dunlop$7.314.8★
Dunlop Tortex Standard .73mm Yellow Guitar Pick 12 Pack
Jim Dunlop$5.734.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“solid quality”
“Fair price”
“The colors are awesome”
“As advertised”
“excellent thicknesses for laptop”
“They do not break like all the others”
“were not too slippery”
“Easy to use”
“They are also a great fit size”
“I love these products especially the tuner”
What buyers complain about
“the thickest ones are very rigid”
“Cheap quality”
“can break easily”
“Cheap”
“Chemical smell”
“Flimsy”
“Guitar tuner is the worst i ever used”
“Not much of a color assortment”
“Small”
“Very thin”
Top return reasons
Common questions
- Is guitar picks profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the guitar picks niche?
- 15 brands and 61 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in guitar picks?
- Top complaints mined from reviews: Thickness, Quality-Overall, Durability. The return rate is 0.3%.
- When does demand for guitar picks peak?
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the guitar picks niche?
- Listings span $3.75–$19.63; the average listing price is $7.59 (sweet spot $15–$100). The average incumbent carries 8,714 reviews — the moat a new listing must climb.
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