Guitar Picks
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -18.7% this quarter, so Guitar Picks is a Maybe.
- Flapen Score
- 54 / 100Top 11% of 437 Musical Instruments niches · +10 vs the category median of 4454
- Market size
- $2.4M/yr3.6M searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 47%top-5 click share · 15 brands · 61 sellers
Flapen Score
Guitar Picks against its category
The dotted line is the Musical Instruments average. Past it, Guitar Picks is stronger. Inside it, weaker.
Market
The Guitar Picks market on Amazon at a glance
Shoppers on Amazon United States searched for Guitar Picks 3.6M times last year and spent an estimated $2.4M. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $2.4Ma year
- Peak month
- December2.8× the quietest month
- Top search term
- guitar picks2.3M searches a year
02 · Price
A sale here is worth $7.59.
Listings sell for $7.59 on average, from $3.75 to $19.63. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $7.59 that is $61K to $76K a year per listing.
- Average price
- $7.59under the $15 to $100 sweet spot
- Price range
- $3.75–$19.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $61K–$76K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Instrument Accessories. It carries 8,714 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Instrument Accessories
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 8,714per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Guitar Picks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fender Premium Picks Sampler - 12 Pack Includes Thin Medium & Heavy Gauges (Austin Bazaar Exclusive)
- Price
- $14.31
- Rating
- 4.8/5
- Reviews
- 26,165
- Age
- 6y ago

Fender Premium Celluloid Guitar Picks 351 Shape Ocean Turquoise Medium 12-Pack
- Price
- $5.82
- Rating
- 4.8/5
- Reviews
- 22,758
- Age
- 14y ago

ROTOPATA 15 Pack Guitar Picks Variety Pack with Organizer Box
- Price
- $6.13
- Rating
- 4.8/5
- Reviews
- 3,334
- Age
- 3y ago

Plornix 30 pack Celluloid Guitar Picks - 3 Different Thickness Colorful Guitar Pick with Metal Storage Box Guitar Picks for Acoustic Guitar Electric Guitar Bass Ukulele 0.46mm/ 0.71mm/ 0.96mm
- Price
- $4.69
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 7mo ago

Dunlop Tortex Standard Picks Sample Variety Mix Pack (2 of each gauge) 12/Players Pack
- Price
- $7.40
- Rating
- 4.7/5
- Reviews
- 1,489
- Age
- 8y ago
Trending
estimated 90-day click momentum
Aitoper Guitar Picks 21 Pack Thin Medium & Heavy Guitar Pick
- Price
- $3.75
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 9mo ago

Plornix 30 pack Celluloid Guitar Picks - 3 Different Thickness Colorful Guitar Pick with Metal Storage Box Guitar Picks for Acoustic Guitar Electric Guitar Bass Ukulele 0.46mm/ 0.71mm/ 0.96mm
- Price
- $4.69
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 7mo ago

Fender Premium Celluloid Guitar Picks 351 Shape Guitar Accessories Red Moto Medium 12-Pack
- Price
- $5.64
- Rating
- 4.8/5
- Reviews
- 7,045
- Age
- 14y ago

Jim Dunlop Bass Pick Variety Pack - 6 Pack
- Price
- $7.31
- Rating
- 4.8/5
- Reviews
- 2,372
- Age
- 6y ago

Dunlop Tortex Standard .73mm Yellow Guitar Pick 12 Pack
- Price
- $5.73
- Rating
- 4.8/5
- Reviews
- 25,838
- Age
- 12y ago
Newest
by launch date
Plornix 30 pack Celluloid Guitar Picks - 3 Different Thickness Colorful Guitar Pick with Metal Storage Box Guitar Picks for Acoustic Guitar Electric Guitar Bass Ukulele 0.46mm/ 0.71mm/ 0.96mm
- Price
- $4.69
- Rating
- 4.7/5
- Reviews
- 163
- Age
- 7mo ago

Aitoper Guitar Picks 21 Pack Thin Medium & Heavy Guitar Pick
- Price
- $3.75
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 9mo ago

60Pack Guitar Picks With Organizer Box: Variety Colorful Guitar Pick - Thin Medium & Heavy 3 Different Thickness for Acoustic Guitar Metallica Guitar Electric Guitar Ukulele Bass
- Price
- $5.98
- Rating
- 4.7/5
- Reviews
- 371
- Age
- 11mo ago

21 Packs Guitar Picks With Organizer Box Bass Picks Thin Medium & Heavy 3 Different Thickness For Electric Acoustic Guitars Ukulele Bass Guitar Gifts For Men Women Players
- Price
- $5.51
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 1y ago

20 Pack Guitar Picks 4 Different Thickness Colorful Celluloid Guitar Picks Plectrums for Acoustic Guitar Electric Guitar Bass Ukulele 0.46mm/0.71mm/0.81mm/0.96mm
- Price
- $4.20
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
61
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 92%
Open market
20%
- Fender32%
- Jim Dunlop21%
- ROTOPATA8%
- Plornix8%
- DUGYGA7%
- BigDeer5%
Demand
Guitar Picks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.8×
Search terms
Top Guitar Picks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- guitar picks2.3M/yr
- guitar pick311K/yr
- dunlop guitar picks141K/yr
- picks101K/yr
- guitar picks for acoustic guitar94K/yr
- guitar pics80K/yr
- fender guitar picks65K/yr
- bass picks47K/yr
- electric guitar picks55K/yr
- acoustic guitar picks45K/yr
Reviews and returns
What reviews say buyers love and hate about Guitar Picks
We read the reviews and the return reasons for every product selling here.
“the thickest ones are very rigid”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Guitar Picks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









