Skip to content

Guitar Picks

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -18.7% this quarter, so Guitar Picks is a Maybe.

Flapen Score
54
54 / 100
Top 11% of 437 Musical Instruments niches · +10 vs the category median of 44
Market size
$2.4M/yr3.6M searches / yr
90-day growth
-18.7%search demand this quarter
Competition
47%top-5 click share · 15 brands · 61 sellers

Flapen Score

Guitar Picks against its category

The dotted line is the Musical Instruments average. Past it, Guitar Picks is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guitar Picks market on Amazon at a glance

Shoppers on Amazon United States searched for Guitar Picks 3.6M times last year and spent an estimated $2.4M. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
8.6%
Market size, estimated
$2.4Ma year
Peak month
December2.8× the quietest month
Top search term
guitar picks2.3M searches a year

02 · Price

A sale here is worth $7.59.

Listings sell for $7.59 on average, from $3.75 to $19.63. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $7.59 that is $61K to $76K a year per listing.

Average price
$7.59under the $15 to $100 sweet spot
Price range
$3.75–$19.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
8,000–10,000
Revenue per listing a year
$61K–$76K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Instrument Accessories. It carries 8,714 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Instrument Accessories
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
8,714per listing
Listings tracked
28

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Guitar Picks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

61

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

20%

  • Brand 132%
  • Brand 221%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Guitar Picks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Guitar Picks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guitar picks2.3M/yr
  • guitar pick311K/yr
  • dunlop guitar picks141K/yr
  • picks101K/yr
  • guitar picks for acoustic guitar94K/yr
  • guitar pics80K/yr
  • fender guitar picks65K/yr
  • bass picks47K/yr
  • electric guitar picks55K/yr
  • acoustic guitar picks45K/yr

Reviews and returns

What reviews say buyers love and hate about Guitar Picks

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Thickness”
0.3%of orders come back
“the thickest ones are very rigid”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Guitar Picks questions

Answered from the same tracked data.