guitar body
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Review moat
Great260.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$116.21avg listing price — sweet spot $15–$100
Price range
Okay$13.31–$355.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$81K$81K/yr · 303K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, guitar body is a $81K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
guitar body market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $87K–$116K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #139
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 80%
- Out of stock
- 20.7%
- Avg brand age
- 48 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
77
Top-5 brand share
61%
Top 20: 91%
Top-5 click share
19%
Top 20: 47%
Open market
35%
- Leo Jaymz33%
- STRICH8%
- Fistrock7%
- TOSTAR6%
- Ktaxon6%
- BexGears5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top guitar body search terms
- guitar body72K/yr
- leo jaymz guitar kit25K/yr
- guitar build kit28K/yr
- guitar kit diy17K/yr
- build your own guitar kit25K/yr
- guitar building kit17K/yr
- electric guitar body13K/yr
- flying v guitar kit14K/yr
- explorer guitar kit9K/yr
- guitar kits build your own10K/yr
Top guitar body products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STRICH DIY Electric Guitar Kit LP Style Mahogany Body & Maple Neck Guitar with HH Pickups Easy to Assemble Kit with All Parts Included Build Your Own Electric Guitar SLP-D30
STRICH$134.574.2★84 rev
TOSTAR DIY Electric Guitar Kit with Mahogany Body Purpleheart Fingerboard Build Your Own Solid Body Electric Guitar Setup Kit Easy Assembly 6 String Guitar Birthday Gifts LP Style
TOSTAR$146.164.2★20 rev
Leo Jaymz DIY Single Cut lp Electric Guitar Kits with Mahogany Body and Neck -Rosewood Fingerboard and All Components Included(SC)
Leo Jaymz$136.144.1★1,163 rev
Leo Jaymz DIY Electric Guitar Kits - Mahogany Body Mahogany Neck and Laurel Wood Fretboard - Fully Components Included (AX)
Leo Jaymz$149.204.1★1,163 rev
BexGears DIY Electric Guitar Kits okoume Body maple neck & composite ebony fingerboard
BexGears$63.914.4★981 rev
Newest
by launch dateTOSTAR DIY Electric Guitar Kit with Mahogany Body Purpleheart Fingerboard Build Your Own Solid Body Electric Guitar Setup Kit Easy Assembly 6 String Guitar Birthday Gifts LP Style
TOSTAR$146.1620 rev
Conboxus Electric Guitar Body Unfinished Blank wood paulownia wood HSH Style Guitar body Replacement DIY Parts
Conboxus$25.141 rev
STRICH DIY Electric Guitar Kit LP Style Mahogany Body & Maple Neck Guitar with HH Pickups Easy to Assemble Kit with All Parts Included Build Your Own Electric Guitar SLP-D30
STRICH$134.5784 rev
STRICH DIY Electric Guitar Kit ST Style Mahogany Body & Maple Neck Guitar with SSS Pickups Easy to Assemble Kit with All Parts Included Build Your Own Electric Guitar
STRICH$94.1184 rev
STRICH DIY Electric Guitar Kit TL Style Mahogany Body & Maple Neck Guitar with SS Pickups Easy to Assemble Kit with All Parts Included Build Your Own Electric Guitar STL-D10
STRICH$96.5884 rev
Trending
90-day click momentumTOSTAR DIY Electric Guitar Kit with Mahogany Body Purpleheart Fingerboard Build Your Own Solid Body Electric Guitar Setup Kit Easy Assembly 6 String Guitar Birthday Gifts LP Style
TOSTAR$146.164.2★
Conboxus Electric Guitar Body Unfinished Blank wood paulownia wood HSH Style Guitar body Replacement DIY Parts
Conboxus$25.145.0★
Leo Jaymz DIY TL Style Electric Guitar Kits Spray-painted Mahogany Body Maple Neck including all Components (TL Black)
Leo Jaymz$107.933.7★
Leo Jaymz DIY ST Style Electric Guitar Kits with Roasted Pine Body and Maple Neck - Laurel Wood Fingerboard Strap and All Components Included (ST Roasted Pine)
Leo Jaymz$81.084.1★
Leo Jaymz DIY TL Style Electric Guitar Kits with Mahogany Body and Maple Neck - Maple Fingerboard and All Components IncludedTL LJ Headstock
Leo Jaymz$93.934.4★
What buyers say about guitar body
What buyers praise and complain about, mined from review topics.What buyers love
“High quality kit”
“Easy to assemble”
“The price is right”
“Good design”
“Comfortable strap”
“Everything fit perfectly”
“Also got the correct tuners”
“It is very comfortable”
“Excellent sound”
“Wood is fair at best”
What buyers complain about
“Very Poor quality”
“The tuners are useable nothing great”
“Didn't come with someone to assemble it”
“the strap part has difficulty fitting into the button”
“The instructions are terrible”
“it is also not deep enough”
“Wrong screw size”
“Fit and wood quality are very subpar”
“costs half as much”
“it broke from the inside”
Top return reasons
Common questions
- Is guitar body profitable to sell on Amazon United States?
- The niche generates $81K/yr across 113 tracked products. 4 of 27 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the guitar body niche?
- 37 brands and 77 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in guitar body?
- Top complaints mined from reviews: Quality-Overall, Tune Retention, Assembly/Installation. The return rate is 1.8%.
- When does demand for guitar body peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the guitar body niche?
- Listings span $13.31–$355.18; the average listing price is $116.21 (sweet spot $15–$100). The average incumbent carries 260 reviews — the moat a new listing must climb.