gong
Skip itSoft demand (-8.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.36avg listing price — sweet spot $15–$100
Review moat
Good878.59avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$9.79–$163.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$318K$318K/yr · 344K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gong is a $318K/yr Amazon United States market (344K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
gong market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $323K–$404K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #317
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 9.9%
- Avg brand age
- 52 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
26
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
18%
- Hooshing28%
- AC Allen14%
- Arborea14%
- Wirmevi13%
- Zildjian7%
- Woodstock Chimes6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top gong search terms
- gong234K/yr
- mini gong27K/yr
- gongs for sound healing18K/yr
- gongs13K/yr
- large gong10K/yr
- small gong9K/yr
- desk gong7K/yr
- chinese gong7K/yr
- mini gong for desk with mallet3K/yr
- gong bell4K/yr
Top gong products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hooshing Brass Feng Shui Gong Desktop Zen Art Home Decor Housewarming Blessing Gift
Hooshing$16.064.4★700 rev
Mini Gong with Wood Stand and Mallet Feng Shui Desktop Decor 6.4 in
Wirmevi$9.794.0★133 rev
EZ Aim 12 Hardrock AR500 Steel Gong Target 13 lbs. White
AC Allen$62.354.6★278 rev
Hooshing Feng Shui Gong Brass Desktop Zen Art Home Decor Housewarming Congratulatory Blessing Gift
Hooshing$16.114.4★700 rev
Arborea Mini Chau Gong with Mallet and Stand Hand-hammered Table Therapy and Healing Home or Office Meditation gong (10 Chau Gong)
Arborea$89.284.5★26 rev
Newest
by launch date
YOUEON Zen Table Gong with Wooden Frame and Mallet Brass Desktop Meditation Gong Decor Smooth Polished Copper Ornament for Home Office Yoga & Mindfulness Gift
Youeon$14.893 rev
12.6 inch Gongs Instrument Copper Gong with Beater and Red Hanging Ribbon for Celebration Party Festivals
LYFJXX$16.813 rev
Mini Gong with Wood Stand and Mallet Feng Shui Desktop Decor 6.4 in
Wirmevi$9.79133 rev
ZEAYEA 12.6 inch Gong Instrument Chinese Traditional Percussion Instrument Copper Gong with Beater and Red Hanging Ribbon for Celebration Party Festivals
ZEAYEA$17.57108 rev
Arborea 12 Small Wind Gong with Stand and Mallet - Beautiful Wash Calming Sound Healing and Meditation Gong Perfect for Home Office Table Decor
Arborea$106.917 rev
Trending
90-day click momentumYOUEON Zen Table Gong with Wooden Frame and Mallet Brass Desktop Meditation Gong Decor Smooth Polished Copper Ornament for Home Office Yoga & Mindfulness Gift
Youeon$14.894.2★
12.6 inch Gongs Instrument Copper Gong with Beater and Red Hanging Ribbon for Celebration Party Festivals
LYFJXX$16.814.7★
Zen Art Brass Feng Shui Desktop Gong H1303
fengshuisale$15.514.3★
EZ Aim 10 Hardrock AR500 Steel Gong Shooting Target Multi-Color
AC Allen$46.064.6★
EZ Aim 12 Hardrock AR500 Steel Gong Target 13 lbs. White
AC Allen$62.354.6★
What buyers say about gong
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Worth it”
“the perfect size”
“Love the sound”
“It was as advertised”
“Design is clean and simple”
“its definitely durable”
“easy to use”
“carry around so it's always with you”
“Works good”
What buyers complain about
“Very small”
“Cheap”
“Cheap”
“Poor sound and over all quality”
“This gong sounds nothing like the video”
“Wish the sound lasted longer”
“Easily slips over a 2x4”
“It's a little awkward hitting it”
“This is a very tough”
“Very false leading”
Top return reasons
Common questions
- Is gong profitable to sell on Amazon United States?
- The niche generates $318K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the gong niche?
- 13 brands and 26 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in gong?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.8%.
- When does demand for gong peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the gong niche?
- Listings span $9.79–$163.14; the average listing price is $40.36 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.