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Gong

Fail

Demand is soft, at -8.7% this quarter, so Gong is a Fail.

Flapen Score
47
47 / 100
Top 36% of 437 Musical Instruments niches · +3 vs the category median of 44
Market size
$318K/yr344K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
57%top-5 click share · 13 brands · 26 sellers

Flapen Score

Gong against its category

The dotted line is the Musical Instruments average. Past it, Gong is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gong market on Amazon at a glance

Shoppers on Amazon United States searched for Gong 344K times last year and spent an estimated $318K. The top 5 brands take 76% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $318K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
2.3%
Market size, estimated
$318Ka year
Peak month
December1.3× the quietest month
Top search term
gong234K searches a year

02 · Price

A sale here is worth $40.36.

Listings sell for $40.36 on average, from $9.79 to $163.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $40.36 that is $10K to $20K a year per listing.

Average price
$40.36inside the $15 to $100 sweet spot
Price range
$9.79–$163.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #317 within Drums & Percussion. It carries 879 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#317in Drums & Percussion
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
879per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Gong products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

26

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

18%

  • Brand 128%
  • Brand 214%
  • Brand 314%
  • Brand 413%
  • Brand 57%
  • Brand 66%

Demand

Gong search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Gong search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gong234K/yr
  • mini gong27K/yr
  • gongs for sound healing18K/yr
  • gongs13K/yr
  • large gong10K/yr
  • small gong9K/yr
  • desk gong7K/yr
  • chinese gong7K/yr
  • mini gong for desk with mallet3K/yr
  • gong bell4K/yr

Reviews and returns

What reviews say buyers love and hate about Gong

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Very small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gong questions

Answered from the same tracked data.