Is fesley electric guitar profitable to sell on Amazon United States?

The niche generates $260K/yr across 108 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (42/100).

How competitive is the fesley electric guitar niche?

17 brands and 38 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in fesley electric guitar?

Top complaints mined from reviews: Quality-Overall, Tune Retention, Strap/String Quality. The return rate is 8.1% — above our launch gate.

When does demand for fesley electric guitar peak?

Demand peaks in Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the fesley electric guitar niche?

Listings span $9.54–$299.07; the average listing price is $167.56 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.

fesley electric guitar

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Competition

Incredible17%

top-5 click share — an open shelf

Review moat

Great336.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$167.56

avg listing price — sweet spot $15–$100

Market size

Okay$260K

$260K/yr · 1.2M searches

Price range

Okay$9.54–$299.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-19.5%

90-day search growth — must beat 0% to launch

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, fesley electric guitar is a $260K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

fesley electric guitar market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $419K–$503K; units × avg price
Conversion rate: 0.1%
Avg BSR: #235
Page quality: 0%
Prime: 89%
Sponsored: 52%
Out of stock: 30.2%
Avg brand age: 47 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

17 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

17%

Top 20: 46%

Open market

IYV51%
Leo Jaymz30%
WestCreek Guitars5%
Fesley4%
YYV2%
Alex Vando2%
Open — no brand owns it (11 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.7×

Open Trend

Top fesley electric guitar search terms

leo jaymz electric guitar195K/yr -6.8%0.1% conv.
iyv268K/yr -23.9%0.1% conv.
iyv electric guitar228K/yr -19.4%0.2% conv.
iyv guitar90K/yr -26.3%0.2% conv.
fesley electric guitar99K/yr -39.7%0.1% conv.
westcreek electric guitar58K/yr -18.9%0.1% conv.
harley benton39K/yr +13.5%0.0% conv.
iyv guitars all40K/yr -31.3%0.1% conv.
iyv guitars32K/yr -28.3%0.2% conv.
leo jaymz guitar26K/yr -16.8%0.1% conv.

All search terms

Top fesley electric guitar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IYV-IRK-300 Semi Hollow Electric Guitar 3T Sunburst (IYV)

IYV$146.074.4★297 rev

Leo Jaymz Tsunami Deluxe Mahogany Body & Roasted Maple Neck HH Pickups with Rail Double-Locking Tremolo 24 Frets(Violet)

Leo Jaymz$252.954.1★24 rev

IYV ISMR-200 6 String Solid Body Electric Guitar Black

IYV$138.284.2★80 rev

IYV-ILS-340 SB Solid Body Electric guitars Sunburst

IYV$147.914.6★48 rev

IYV ILS-300D Electric Guitar Cherry Sunburst

IYV$142.194.4★86 rev

Newest

by launch date

Leo Jaymz Monsoon Series 24-Fret Electric Guitar with Mahogany Body Walnut/Maple Neck Stainless Steel Frets Dual Humbuckers 3-Way Toggle Switch Bald Shredder Special Edition (Honey Sunburst Ash)

Leo Jaymz$247.2013 rev

3mo ago

Leo Jaymz Electric Guitar Thunderstorm ST Style Solid Body Electric Guitar Flamed Maple Top Purple Fixed Bridge Railway Pickup 24 Frets for Beginner Student&Adult (Purple Flame)

Leo Jaymz$160.6613 rev

5mo ago

Leo Jaymz Tsunami Deluxe Mahogany Body & Roasted Maple Neck HH Pickups with Rail Double-Locking Tremolo 24 Frets(Violet)

Leo Jaymz$252.9524 rev

7mo ago

IYV ILJR-200 6 String Solid-Body Electric Guitar Black

IYV$136.289 rev

1y ago

Leo Jaymz Electric Guitar Hurricane Deluxe Series Burl Top Mahogany Body Roasted Maple Neck Rosewood Fretboard Locking Tuners Rounded Frets Case (Violet Deluxe)

Leo Jaymz$251.5363 rev

1y ago

What buyers say about fesley electric guitar

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Amazing value”

Quality-Overall19%

“Solid build quality”

Tune Retention15%

“-Tuners feel good”

Audio Quality7%

“Sounds great”

Bass6%

“Awesome Bass”

Assembly/Installation3%

“Easy setup”

Strap/String Quality3%

“with right strap not a big issue”

Weight Light3%

“lightweight”

Design-Overall2%

“Good design”

Color1%

“love the color”

What buyers complain about

Quality-Overall11%

“It's really low quality”

Tune Retention10%

“It struggles with keeping in tune”

Strap/String Quality6%

“the strap button slid right out”

Assembly/Installation5%

“Expect to need a little set-up”

Noise Level4%

“Make some noise”

Value For Money3%

“The price was ridiculous”

Color3%

“Also the color pictured is not what I got”

Bass2%

“not being a bass.”

Advertised Vs Actual Product2%

“Not what was in the picture”

Thickness2%

“it is thick”

Top return reasons

Size-Overall13%

Tune Retention8%

Defective Material/Parts8%

Audio Quality7%

Advertised Vs Actual Product6%

Quality-Overall6%