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Erhu

Fail

Buyers convert on only 0.5% of searches, so Erhu is a Fail.

Flapen Score
33
33 / 100
Ranks 371 of 437 Musical Instruments niches · −11 vs the category median of 44
Market size
$36K/yr43K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
66%top-5 click share · 8 brands · 9 sellers

Flapen Score

Erhu against its category

The dotted line is the Musical Instruments average. Past it, Erhu is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Erhu market on Amazon at a glance

Shoppers on Amazon United States searched for Erhu 43K times last year and spent an estimated $36K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
0.5%
Market size, estimated
$36Ka year
Peak month
December1.8× the quietest month
Top search term
erhu32K searches a year

02 · Price

A sale here is worth $153.93.

Listings sell for $153.93 on average, from $77.04 to $384.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $153.93 that is $0 to $15K a year per listing.

Average price
$153.93above the $15 to $100 sweet spot
Price range
$77.04–$384.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #165 within Band & Orchestra. It carries 36 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
19.4%
Average rank
#165in Band & Orchestra
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
36per listing
Listings tracked
16

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Erhu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

9

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

7%

  • Brand 135%
  • Brand 219%
  • Brand 313%
  • Brand 412%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (2 brands, 7%)

Demand

Erhu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Erhu

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Audio Quality”
31%of negative reviews mention “Strap/String Quality”
6.7%of orders come back
“It would have been a nice built product except the top of the erhu was broken where the adjustment pin holds the string”
A buyer, on “Strap/String Quality”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Erhu questions

Answered from the same tracked data.