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Epiphone Sg

Fail

Buyers convert on only 0.1% of searches, so Epiphone Sg is a Fail.

Flapen Score
42
42 / 100
Ranks 254 of 437 Musical Instruments niches · −2 vs the category median of 44
Market size
$646K/yr1.3M searches / yr
90-day growth
-17.3%search demand this quarter
Competition
24%top-5 click share · 15 brands · 44 sellers

Flapen Score

Epiphone Sg against its category

The dotted line is the Musical Instruments average. Past it, Epiphone Sg is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epiphone Sg market on Amazon at a glance

Shoppers on Amazon United States searched for Epiphone Sg 1.3M times last year and spent an estimated $646K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $646K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
0.1%
Market size, estimated
$646Ka year
Peak month
May3.5× the quietest month
Top search term
epiphone les paul171K searches a year

02 · Price

A sale here is worth $383.08.

Listings sell for $383.08 on average, from $17.85 to $2159.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $383.08 that is $0 to $38K a year per listing.

Average price
$383.08above the $15 to $100 sweet spot
Price range
$17.85–$2159.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$38K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 36.6% of listings are out of stock. The average listing ranks #786 within Guitars. It carries 361 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
36%
Out of stock, average day
36.6%
Average rank
#786in Guitars
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
361per listing
Listings tracked
86

04 · Newcomers

4 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
16
Successful launches
4Amazon's first-year sales bar
Average brand age
65 months

Products

Top Epiphone Sg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

15 flat

Sellers

44

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

24%

Top 20: 57%

Open market

8%

  • Brand 162%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 8%)

Demand

Epiphone Sg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Epiphone Sg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epiphone les paul171K/yr
  • gibson les paul134K/yr
  • les paul122K/yr
  • les paul electric guitar132K/yr
  • epiphone103K/yr
  • gibson guitars74K/yr
  • gibson78K/yr
  • sg guitar71K/yr
  • epiphone electric guitars60K/yr
  • epiphone sg70K/yr

Reviews and returns

What reviews say buyers love and hate about Epiphone Sg

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Tune Retention”
4.3%of orders come back
“I also can't tune it very well because of the issue”
A buyer, on “Tune Retention”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Epiphone Sg questions

Answered from the same tracked data.